A data profile of the people who buy, follow and care about Variety show in Malaysia — modelled from more than twelve digital signal sources. Variety show has an estimated audience of 2,460,831 people in Malaysia.
The average Variety show fan in Malaysia is 44.3 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Viu (streaming media), Indeed.com, with strongest over-indexing on Politics (1.53× the country average).
Demographically, the Variety show audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Variety show fan in Malaysia is balanced, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Politics.
The key figures that characterise the Variety show profile in Malaysia.
53.9% are female, 46.1% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 44.3 |
| Estimated audience size | 2,460,831 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 41% |
of the worldwide Variety show audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 7.6% |
| China | 7.3% |
Where the Variety show audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Labuan | ~20K | 1.18× | |
| 02 | Perlis | ~40K | 1.07× | |
| 03 | Putrajaya | ~10K | 1.02× | |
| 04 | Sabah | ~200K | 0.98× | |
| 05 | Selangor | ~700K | 0.97× | |
| 06 | Kuala Lumpur | ~400K | 0.97× | |
| 07 | Sarawak | ~200K | 0.97× | |
| 08 | Kelantan | ~100K | 0.97× | |
| 09 | Terengganu | ~100K | 0.97× | |
| 10 | Penang | ~100K | 0.96× | |
| 11 | Negeri Sembilan | ~100K | 0.96× | |
| 12 | Malacca | ~90K | 0.96× | |
| 13 | Perak | ~200K | 0.95× | |
| 14 | Pahang | ~100K | 0.95× | |
| 15 | Kedah | ~200K | 0.94× | |
| 16 | Johor | ~300K | 0.91× |
The strongest cross-interests of the Variety show audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kim Woo-bin | Movies & TV | 2.37× | ||
| 02 | Traveloka | Travel & Leisure | 2.36× | ||
| 03 | Song Hye-kyo | Fashion & Accessoires | 2.12× | ||
| 04 | Koreaboo | Internet & Social Media | 2.05× | ||
| 05 | Viu (streaming media) | Movies & TV | 2.00× | ||
| 06 | HVAC | Home & Garden | 1.91× | ||
| 07 | Kim Soo-hyun | Movies & TV | 1.89× | ||
| 08 | Korean hip hop | Music & Radio | 1.82× | ||
| 09 | G-Dragon | Music & Radio | 1.82× | ||
| 10 | Horror fiction | Movies & TV | 1.78× | ||
| 11 | Political science | Business & Career | 1.70× | ||
| 12 | Allkpop | Music & Radio | 1.68× | ||
| 13 | Superhero film | Movies & TV | 1.63× | ||
| 14 | BTS | Music & Radio | 1.62× | ||
| 15 | Indeed.com | Business & Career | 1.57× | ||
| 16 | Progressive rock | Music & Radio | 1.57× | ||
| 17 | Minecraft | Games | 1.56× | ||
| 18 | North Korea | Travel & Leisure | 1.54× | ||
| 19 | Politics | Politics & Society | 1.53× | ||
| 20 | J-pop | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.16× | |
| Early Adopter Mentality | POWER | 1.10× | |
| Healthy Lifestyle | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Social Media Usage | JOY | 0.89× | |
| Luxury Orientation | PREMIUM | 0.89× |
Variety show has an estimated audience of 2,460,831 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
53.9% of Variety show fans are female, 46.1% are male, with an average age of 44.3 years.
Variety show fans show strongest brand affinity for Politics (1.53×), Viu (streaming media) (2.0×), and Indeed.com (1.57×) over the country average.
Variety show fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~400K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Variety show itself, the audience over-indexes on Viu (streaming media) (2.0×), Indeed.com (1.57×), North Korea (1.54×), and HVAC (1.91×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Variety show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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