A data profile of the people who buy, follow and care about Variety show in Australia — modelled from more than twelve digital signal sources. Variety show has an estimated audience of 2,763,083 people in Australia.
Variety show has an estimated audience of 2,763,083 people in Australia. 57.8% are female, 42.2% are male, average age 47.7. Top brand affinities: Aubrey Plaza, Michael Cera, Hannibal (TV series), Ralph Fiennes, The Office (U.S. TV series).
Top brand affinities include Aubrey Plaza, Michael Cera, Hannibal (TV series), with strongest over-indexing on Aubrey Plaza (10.78× the country average).
Demographically, the Variety show audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Variety show fan in Australia is more female, around 47.7 years old, with strong Tradition tendencies and a notable affinity for Aubrey Plaza.
The key figures that characterise the Variety show profile in Australia.
57.8% are female, 42.2% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 47.7 |
| Estimated audience size | 2,763,083 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 11% | |
| 30-39 | 10% | |
| 40-49 | 12% | |
| 50+ | 55% |
of the worldwide Variety show audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 7.6% |
| China | 7.3% |
The strongest cross-interests of the Variety show audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aubrey Plaza | Movies & TV | 10.78× | ||
| 02 | Hannibal (TV series) | Movies & TV | 8.54× | ||
| 03 | Michael Cera | Movies & TV | 6.90× | ||
| 04 | Nick Offerman | Movies & TV | 5.77× | ||
| 05 | Ralph Fiennes | Movies & TV | 5.62× | ||
| 06 | Steve Carell | Movies & TV | 5.40× | ||
| 07 | The Office (U.S. TV series) | Movies & TV | 3.80× | ||
| 08 | Westworld (TV series) | Movies & TV | 3.60× | ||
| 09 | Suits (TV series) | Movies & TV | 2.92× | ||
| 10 | Isla Fisher | Movies & TV | 2.52× | ||
| 11 | Love Actually | Movies & TV | 2.52× | ||
| 12 | Millie Bobby Brown | Movies & TV | 2.03× | ||
| 13 | Michelle Pfeiffer | Movies & TV | 1.91× | ||
| 14 | MSN | News | 1.71× | ||
| 15 | Minecraft | Games | 1.67× | ||
| 16 | Jason Bateman | Movies & TV | 1.64× | ||
| 17 | Nicole Kidman | Movies & TV | 1.60× | ||
| 18 | Satire | Literature | 1.54× | ||
| 19 | Eventbrite | Travel & Leisure | 1.54× | ||
| 20 | ICloud | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.09× | |
| Community Orientation | OPEN | 1.08× | |
| Early Adopter Mentality | POWER | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.79× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Quality Awareness | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Variety show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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