Variety show Audience in Germany
Variety show has an estimated audience of 3,094,664 people in Germany. 56.8% are female, 43.2% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Rossmann, Israel, KLIX (AM), Preacher (comics), Stradivarius.
The average Variety show fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Rossmann, Israel, KLIX (AM), with strongest over-indexing on Rossmann (1.77× the country average). Demographically, the Variety show audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Variety show fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 42.1 |
| Estimated audience size | 3,094,664 |
Audience persona
The typical Variety show fan in Germany is more female, around 42.1 years old, with strong Tradition tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 947,171 | 1.4× |
| Baden-Württemberg | 418,165 | 0.99× |
| Bayern | 362,355 | 0.73× |
| Hessen | 335,926 | 1.42× |
| Niedersachsen | 335,595 | 1.12× |
| Rheinland-Pfalz | 209,261 | 1.35× |
| Sachsen | 176,459 | 1.16× |
| Berlin | 163,015 | 1.18× |
| Hamburg | 85,282 | 1.22× |
| Schleswig-Holstein | 85,071 | 0.77× |
| Thüringen | 73,772 | 0.94× |
| Sachsen-Anhalt | 71,107 | 0.89× |
| Brandenburg | 68,160 | 0.71× |
| Mecklenburg-Vorpommern | 47,558 | 0.8× |
| Saarland | 21,511 | 0.57× |
| Bremen | 20,182 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.77× | Shopping |
| Israel | 3.88× | Travel & Leisure |
| KLIX (AM) | 3.91× | Music & Radio |
| Preacher (comics) | 9.45× | Literature |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.62× | Music & Radio |
| Urban horticulture | 1.61× | Home & Garden |
| Škoda Kodiaq | 1.76× | Cars & Mobility |
| Loincloth | 2.26× | Fashion & Accessoires |
| Home Delivery | 2.08× | Food & Beverages |
| Grinch | 1.79× | Movies & TV |
| 3D printing | 1.56× | Technology & Electronics |
| Hauptschule | 5.53× | Kids & Family |
| Corona (band) | 1.52× | Music & Radio |
| Hà Tĩnh | 7.79× | Travel & Leisure |
| Volvo V60 | 2.82× | Cars & Mobility |
| Zagreb | 2.28× | Travel & Leisure |
| myDealZ | 1.65× | Shopping |
| San Gil | 2.39× | Travel & Leisure |
| Hobby Lobby | 3.79× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.43 |
| Patriotism | CONSERVATISM | 1.25 |
| Sports Activity | POWER | 1.22 |
| Early Adopter Mentality | POWER | 1.17 |
| DIY Mentality | THRILL | 1.14 |
| Social Media Usage | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 7.6% |
| China | 7.3% |
See Variety show audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Variety show have in Germany?
Variety show has an estimated audience of 3,094,664 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Variety show fans?
56.8% of Variety show fans are female, 43.2% are male, with an average age of 42.1 years.
Which brands do Variety show fans like most?
Variety show fans show strongest brand affinity for Rossmann (1.77×), Israel (3.88×), and KLIX (AM) (3.91×) over the country average.
Where do Variety show fans live in Germany?
Variety show fans in Germany are most concentrated in Nordrhein-Westfalen (reach 947,171), Baden-Württemberg (reach 418,165), and Bayern (reach 362,355). These three regions account for the largest share of the active audience.
What other brands do Variety show fans also like?
Beyond Variety show itself, the audience over-indexes on Israel (3.88×), KLIX (AM) (3.91×), Preacher (comics) (9.45×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Variety show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.