Rascasse Audience Intelligence

Variety show Audience in Germany

A data profile of the people who buy, follow and care about Variety show in Germany — modelled from more than twelve digital signal sources. Variety show has an estimated audience of 3,094,664 people in Germany.

#1253among Topic in Germany#139in Movies & TV

The average Variety show fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Nature, Focus, Vacations, with strongest over-indexing on Nature (1.86× the country average).

Demographically, the Variety show audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Variety show fan in Germany is more female, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Nature.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Variety show profile in Germany.

Audience size
3.1M
in Germany
Gender
56.8%♀
43.2% male
Age
42.1
average years
Country rank
#2032
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Variety show fans

56.8% are female, 43.2% are male, average age 42.1.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Variety show audience in Germany
MetricValue
Female56.8%
Male43.2%
Average age42.1
Estimated audience size3,094,664
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Variety show audience in Germany
Age bracketShare%
16-1922%
20-2914%
30-3913%
40-4913%
50+38%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Variety show audience comes from Germany.

Worldwide audience distribution share by country for Variety show
CountryShare
United States20.5%
Japan7.6%
China7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Variety show audience in Germany is strongest.

Fig. 05

Top regions by affinity

Variety show fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.39×
02Nordrhein-Westfalen~900K1.32×
03Rheinland-Pfalz~200K1.32×
04Sachsen~200K1.16×
05Hamburg~80K1.15×
06Berlin~200K1.10×
07Niedersachsen~300K1.08×
08Sachsen-Anhalt~80K0.98×
09Baden-Württemberg~400K0.97×
10Thüringen~80K0.97×
11Bremen~30K0.96×
12Mecklenburg-Vorpommern~50K0.89×
13Brandenburg~80K0.84×
14Saarland~30K0.81×
15Schleswig-Holstein~90K0.80×
16Bayern~400K0.74×
Fig. 06

Affinity by region

Affinity by region — Variety show, Germany
0.74×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Variety show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Variety show audience
#·InterestCategoryAffinity×
01Sister ActMovies & TV8.62×
02Blue Bloods (TV series)Movies & TV7.15×
03Shania TwainMusic & Radio6.67×
04Mel GibsonMovies & TV4.06×
05EurodanceMusic & Radio3.29×
06Nina ChubaMusic & Radio2.76×
07FocusNews2.54×
08Creative CommonsTechnology & Electronics2.40×
09Millie Bobby BrownMovies & TV2.31×
10SupermanMovies & TV2.03×
11Contemporary R&BMusic & Radio2.00×
12VacationsTravel & Leisure1.98×
13HugendubelShopping1.92×
14NatureHome & Garden1.86×
15German languagePolitics & Society1.68×
16RedditInternet & Social Media1.67×
17Michael JacksonMusic & Radio1.67×
18TwitchGames1.62×
19BatmanMovies & TV1.60×
20TattoosFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Variety show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Variety show audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.40×
SpiritualityBALANCE1.31×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Variety show audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Sports ActivityPOWER0.83×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Variety show have in Germany?

Variety show has an estimated audience of 3,094,664 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Variety show fans?

56.8% of Variety show fans are female, 43.2% are male, with an average age of 42.1 years.

03

Which brands do Variety show fans like most?

Variety show fans show strongest brand affinity for Nature (1.86×), Focus (2.54×), and Vacations (1.98×) over the country average.

04

Where do Variety show fans live in Germany?

Variety show fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Baden-Württemberg (reach ~400K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Variety show fans also like?

Beyond Variety show itself, the audience over-indexes on Focus (2.54×), Vacations (1.98×), Superman (2.03×), and Hugendubel (1.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Variety show audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Variety show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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