A data profile of the people who buy, follow and care about Oceania in Indonesia — modelled from more than twelve digital signal sources. Oceania has an estimated audience of 9,761,939 people in Indonesia.
Oceania has an estimated audience of 9,761,939 people in Indonesia. 46.3% are female, 53.7% are male, average age 34.9. Top brand affinities: Telegram, Viu (streaming media), Indonesian cuisine, Cholesterol, Investment management.
Top brand affinities include Telegram, Viu (streaming media), Indonesian cuisine, with strongest over-indexing on Telegram (2.31× the country average).
Demographically, the Oceania audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Oceania fan in Indonesia is balanced, around 34.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.
The key figures that characterise the Oceania profile in Indonesia.
46.3% are female, 53.7% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 34.9 |
| Estimated audience size | 9,761,939 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Oceania audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.0% |
| Australia | 16.2% |
| Indonesia | 12.2% |
The strongest cross-interests of the Oceania audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 2.31× | ||
| 02 | Eintracht Frankfurt | Sports | 2.04× | ||
| 03 | Viu (streaming media) | Movies & TV | 2.01× | ||
| 04 | Investment management | Business & Career | 1.91× | ||
| 05 | Indonesian cuisine | Food & Beverages | 1.89× | ||
| 06 | Ralph Lauren | Fashion & Accessoires | 1.80× | ||
| 07 | Michael Jackson | Music & Radio | 1.63× | ||
| 08 | Self-employment | Business & Career | 1.61× | ||
| 09 | Borussia Mönchengladbach | Sports | 1.60× | ||
| 10 | Electronic funds transfer | Business & Career | 1.60× | ||
| 11 | FIFA Club World Cup | Sports | 1.59× | ||
| 12 | Judaism | Politics & Society | 1.58× | ||
| 13 | Subscription business model | Shopping | 1.57× | ||
| 14 | Mobile home | Cars & Mobility | 1.57× | ||
| 15 | Rugby union | Sports | 1.56× | ||
| 16 | Cyber Monday | Shopping | 1.55× | ||
| 17 | Longchamp | Fashion & Accessoires | 1.55× | ||
| 18 | Diesel engine | Cars & Mobility | 1.55× | ||
| 19 | Female entrepreneur | Business & Career | 1.54× | ||
| 20 | Cholesterol | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.28× | |
| Indulgence | JOY | 1.21× | |
| Tradition | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Design Affinity | PREMIUM | 0.77× | |
| Early Adopter Mentality | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Oceania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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