Oceania Audience in United States

Oceania logo

Oceania has an estimated audience of 15,265,217 people in United States. 57.3% are female, 42.7% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Israel, Meals on Wheels, Natural rubber, Collectable.

The average Oceania fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Israel, Meals on Wheels, with strongest over-indexing on Bank account (3.04× the country average). Demographically, the Oceania audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Continent

Demographics of Oceania fans

Demographic split for Oceania audience in United States
MetricValue
Female57.3%
Male42.7%
Average age40.4
Estimated audience size15,265,217

Audience persona

The typical Oceania fan in United States is more female, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Oceania in United States
RegionReachAffinity
California1,930,0401.15×
Texas1,622,5981.24×
Florida1,253,7571.21×
New York981,1921.15×
Illinois524,9531.03×
Georgia522,3321.11×
Pennsylvania483,3020.94×
North Carolina480,1601.05×
Ohio422,3500.9×
Virginia418,1921.12×
New Jersey410,5361.06×
Washington386,7391.26×
Michigan355,6260.89×
Massachusetts336,9181.12×
Arizona302,2420.97×
Maryland286,3541.09×
Tennessee285,0120.93×
Indiana254,8890.91×
South Carolina247,4741.08×
Missouri238,9750.97×
Colorado232,6490.97×
Minnesota220,9711.01×
Wisconsin209,9780.91×
Oregon194,6661.11×
Alabama191,0530.9×
Louisiana190,2390.97×
Kentucky171,1910.89×
Connecticut167,1291.09×
Oklahoma163,4040.96×
Hawaii139,7122.13×
Nevada139,3650.94×
Utah134,8970.99×
Kansas114,3420.95×
Iowa108,8100.87×
Arkansas106,3710.85×
Mississippi102,7490.82×
Nebraska68,1620.89×
Idaho67,2930.88×
Washington, District of Columbia58,6791.28×
New Mexico58,0350.76×
New Hampshire57,3410.95×
Maine53,3670.98×
West Virginia51,1820.72×
Rhode Island46,8710.96×
Delaware40,9170.97×
Alaska36,5351.12×
Montana35,3660.84×
South Dakota26,3330.75×
Vermont25,2750.94×
North Dakota25,1040.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oceania audience
BrandAffinityCategory
Bank account3.04×Business & Career
Israel2.44×Travel & Leisure
Meals on Wheels6.09×Food & Beverages
Natural rubber2.16×Cars & Mobility
Collectable1.58×Kids & Family
Urban Outfitters1.56×Shopping
Jeep Wagoneer4.48×Cars & Mobility
Nationality1.64×Politics & Society
Nebraska Cornhuskers football2.58×Sports
Cam Ward2.67×Sports
JDSU1.83×Business & Career
Jesse Plemons1.83×Movies & TV
Biblical inspiration4.55×Politics & Society
Home staging2.7×Home & Garden
Voter registration2.46×Politics & Society
JDM Cars4.02×Cars & Mobility
Urban horticulture1.65×Home & Garden
Hayward, California4.84×Travel & Leisure
Nuts (film)2.56×Movies & TV
Electrolyte1.98×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oceania audience
TraitClusterScore
PatriotismCONSERVATISM1.61
Sports ActivityPOWER1.6
TravellingTHRILL1.46
ExtroversionTHRILL1.45
Early Adopter MentalityPOWER1.44
SustainabilityBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Oceania
CountryShare
United States19.0%
Australia16.2%
Indonesia12.2%

See Oceania audiences in other countries

More Continent audiences in United States

Frequently asked questions

How many fans does Oceania have in United States?

Oceania has an estimated audience of 15,265,217 people in United States, concentrated in California and Texas.

What is the gender split and age of Oceania fans?

57.3% of Oceania fans are female, 42.7% are male, with an average age of 40.4 years.

Which brands do Oceania fans like most?

Oceania fans show strongest brand affinity for Bank account (3.04×), Israel (2.44×), and Meals on Wheels (6.09×) over the country average.

Where do Oceania fans live in United States?

Oceania fans in United States are most concentrated in California (reach 1,930,040), Texas (reach 1,622,598), and Florida (reach 1,253,757). These three regions account for the largest share of the active audience.

What other brands do Oceania fans also like?

Beyond Oceania itself, the audience over-indexes on Israel (2.44×), Meals on Wheels (6.09×), Natural rubber (2.16×), and Collectable (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oceania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.