Rascasse Audience Intelligence

Oceania Audience in United States

A data profile of the people who buy, follow and care about Oceania in United States — modelled from more than twelve digital signal sources. Oceania has an estimated audience of 15,265,217 people in United States.

#6among Continent in United States#126among POI in United States#199in Travel & Leisure

The average Oceania fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Island, Sydney, Planet Fitness, with strongest over-indexing on Island (2.84× the country average).

Demographically, the Oceania audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oceania fan in United States is more female, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Island.

Category: Travel & Leisure · Type: POI · Subtype: Continent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oceania profile in United States.

Audience size
15.3M
in United States
Gender
57.3%♀
42.7% male
Age
40.4
average years
Country rank
#2289
POI in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oceania fans

57.3% are female, 42.7% are male, average age 40.4.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Oceania audience in United States
MetricValue
Female57.3%
Male42.7%
Average age40.4
Estimated audience size15,265,217
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Oceania audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Oceania audience comes from United States.

Worldwide audience distribution share by country for Oceania
CountryShare
United States19.0%
Australia16.2%
Indonesia12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oceania audience in United States is strongest.

Fig. 05

Top regions by affinity

Oceania fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K2.10×
02Alaska~40K1.27×
03Washington~400K1.22×
04Washington, District of Columbia~60K1.22×
05Florida~1M1.17×
06Texas~1.5M1.16×
07Virginia~400K1.11×
08Oregon~200K1.10×
09Massachusetts~300K1.09×
10California~2M1.08×
11New York~900K1.07×
12Georgia~500K1.07×
13Maryland~300K1.07×
14South Carolina~200K1.06×
15Connecticut~200K1.06×
16New Jersey~400K1.02×
17Vermont~30K1.02×
18North Carolina~500K1.01×
19Minnesota~200K1.01×
20Illinois~500K1.00×
21Maine~50K1.00×
22Rhode Island~50K1.00×
23New Hampshire~60K0.99×
24Delaware~40K0.99×
25Missouri~200K0.97×
26Louisiana~200K0.97×
27Oklahoma~200K0.97×
28Utah~100K0.97×
29Kansas~100K0.97×
30Pennsylvania~500K0.95×
31Nebraska~70K0.95×
32Arizona~300K0.94×
33Colorado~200K0.93×
34Nevada~100K0.92×
35Wisconsin~200K0.91×
36Tennessee~300K0.90×
37Indiana~300K0.90×
38Alabama~200K0.90×
39Kentucky~200K0.90×
40Idaho~70K0.90×
41Iowa~100K0.89×
42North Dakota~30K0.89×
43Ohio~400K0.88×
44Michigan~400K0.88×
45Montana~40K0.88×
46Arkansas~100K0.87×
47South Dakota~30K0.86×
48Mississippi~100K0.83×
49New Mexico~60K0.79×
50West Virginia~60K0.78×
Fig. 06

Affinity by region

Affinity by region — Oceania, United States
0.78×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oceania audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oceania audience
#·InterestCategoryAffinity×
01SydneyTravel & Leisure3.16×
02IslandTravel & Leisure2.84×
03Premier LeagueSports2.45×
04HawaiiTravel & Leisure2.40×
05Diaper bagKids & Family2.17×
06InnovationBusiness & Career2.04×
07Real propertyHome & Garden1.96×
08Vintage clothingFashion & Accessoires1.91×
09FolklorePolitics & Society1.83×
10DoughFood & Beverages1.83×
11MetaphysicsBusiness & Career1.65×
12CabinetryHome & Garden1.64×
13LodgingTravel & Leisure1.62×
14Subscription business modelShopping1.61×
15Planet FitnessSports1.59×
16BiologyHealth1.58×
17SkirtFashion & Accessoires1.55×
18MSNNews1.53×
19RadioTechnology & Electronics1.52×
20TrousersFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oceania audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oceania audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
TravellingTHRILL1.31×
Sports ActivityPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oceania audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.75×
Social Media UsageJOY0.81×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oceania have in United States?

Oceania has an estimated audience of 15,265,217 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oceania fans?

57.3% of Oceania fans are female, 42.7% are male, with an average age of 40.4 years.

03

Which brands do Oceania fans like most?

Oceania fans show strongest brand affinity for Island (2.84×), Sydney (3.16×), and Planet Fitness (1.59×) over the country average.

04

Where do Oceania fans live in United States?

Oceania fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Oceania fans also like?

Beyond Oceania itself, the audience over-indexes on Sydney (3.16×), Planet Fitness (1.59×), MSN (1.53×), and Real property (1.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Continent audiences in United States

See Oceania audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oceania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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