A data profile of the people who buy, follow and care about Woman in Norway — modelled from more than twelve digital signal sources. Woman has an estimated audience of 1,073,617 people in Norway.
Woman has an estimated audience of 1,073,617 people in Norway. 74.1% are female, 25.9% are male, average age 45.2. Top brand affinities: Shoes, Gina Tricot, Happiness, Hair products, Natural skin care.
Top brand affinities include Shoes, Gina Tricot, Happiness, with strongest over-indexing on Shoes (1.67× the country average).
Demographically, the Woman audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Design Affinity, Extroversion.
The typical Woman fan in Norway is more female, around 45.2 years old, with strong Design Affinity tendencies and a notable affinity for Shoes.
The key figures that characterise the Woman profile in Norway.
74.1% are female, 25.9% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 45.2 |
| Estimated audience size | 1,073,617 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Woman audience comes from Norway.
| Country | Share |
|---|---|
| United States | 27.0% |
| Italy | 6.6% |
| Brazil | 5.8% |
The strongest cross-interests of the Woman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural skin care | Beauty & Wellness | 3.52× | ||
| 02 | Genetics | Kids & Family | 3.52× | ||
| 03 | Lingerie | Fashion & Accessoires | 2.51× | ||
| 04 | Bikini | Fashion & Accessoires | 2.49× | ||
| 05 | Hairstyle | Beauty & Wellness | 2.19× | ||
| 06 | Bracelet | Fashion & Accessoires | 2.12× | ||
| 07 | Gina Tricot | Fashion & Accessoires | 1.93× | ||
| 08 | Hair products | Beauty & Wellness | 1.93× | ||
| 09 | Kindergarten | Kids & Family | 1.92× | ||
| 10 | Sportswear (activewear) | Fashion & Accessoires | 1.92× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.90× | ||
| 12 | Happiness | Health | 1.83× | ||
| 13 | Skirt | Fashion & Accessoires | 1.79× | ||
| 14 | Spas | Beauty & Wellness | 1.77× | ||
| 15 | Lindex | Fashion & Accessoires | 1.76× | ||
| 16 | Shoes | Fashion & Accessoires | 1.67× | ||
| 17 | Toys | Games | 1.63× | ||
| 18 | Psychology | Business & Career | 1.62× | ||
| 19 | Dogs | Pets & Animals | 1.58× | ||
| 20 | Education | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.57× | |
| Extroversion | THRILL | 1.56× | |
| Community Orientation | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Family Orientation | CONSERVATISM | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.