Rascasse Audience Intelligence

Woman Audience in Ireland

A data profile of the people who buy, follow and care about Woman in Ireland — modelled from more than twelve digital signal sources. Woman has an estimated audience of 1,365,810 people in Ireland.

#100among Topic in Ireland#5in Kids & Family

Woman has an estimated audience of 1,365,810 people in Ireland. 73.5% are female, 26.5% are male, average age 42.0. Top brand affinities: Spas, Psychology, Men's clothing, Hairstyle, Skirt.

Top brand affinities include Spas, Psychology, Men's clothing, with strongest over-indexing on Spas (1.56× the country average).

Demographically, the Woman audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Mindfulness.

The typical Woman fan in Ireland is more female, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Spas.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Woman profile in Ireland.

Audience size
1.4M
in Ireland
Gender
73.5%♀
26.5% male
Age
42.0
average years
Country rank
#189
Topic in Ireland
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Woman fans

73.5% are female, 26.5% are male, average age 42.0.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for Woman audience in Ireland
MetricValue
Female73.5%
Male26.5%
Average age42.0
Estimated audience size1,365,810
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Woman audience in Ireland
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4924%
50+25%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Woman audience comes from Ireland.

Worldwide audience distribution share by country for Woman
CountryShare
United States27.0%
Italy6.6%
Brazil5.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Woman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Woman audience
#·InterestCategoryAffinity×
01SkirtFashion & Accessoires1.70×
02Wedding dressFashion & Accessoires1.69×
03Self-esteemHealth1.64×
04BraceletFashion & Accessoires1.62×
05ManicureBeauty & Wellness1.62×
06WaxingBeauty & Wellness1.62×
07Anti-aging creamBeauty & Wellness1.62×
08Charlotte TilburyBeauty & Wellness1.62×
09Eyelash extensionsBeauty & Wellness1.62×
10ConcealerBeauty & Wellness1.62×
11Nail salonBeauty & Wellness1.62×
12HairstyleBeauty & Wellness1.59×
13CrosswordGames1.58×
14SpasBeauty & Wellness1.56×
15DessertsFood & Beverages1.55×
16TK MaxxShopping1.54×
17Hair removalBeauty & Wellness1.53×
18Men's clothingFashion & Accessoires1.51×
19SunglassesFashion & Accessoires1.51×
20PsychologyBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Woman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Woman audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.46×
MindfulnessBALANCE1.29×
IndulgenceJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Woman audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.80×
Need for SecurityCONSERVATISM0.84×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Ireland

See Woman audiences in other countries

How to read this data

Audience size is the estimated number of people in Ireland who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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