Cardigan (sweater) Audience in United States
Cardigan (sweater) has an estimated audience of 6,234,241 people in United States. 74.8% are female, 25.2% are male, average age 39.4. Top brand affinities: Product design, Bank account, Elsword, Home equity, JDSU.
Top brand affinities include Product design, Bank account, Elsword, with strongest over-indexing on Product design (4.21× the country average). Demographically, the Cardigan (sweater) audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Cardigan (sweater) fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 39.4 |
| Estimated audience size | 6,234,241 |
Audience persona
The typical Cardigan (sweater) fan in United States is more female, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 4.21× | Business & Career |
| Bank account | 3.67× | Business & Career |
| Elsword | 18.84× | Games |
| Home equity | 2.14× | Home & Garden |
| JDSU | 2.58× | Business & Career |
| Staycation | 2.45× | Home & Garden |
| Mothercare | 1.98× | Kids & Family |
| Nurse education | 1.84× | Kids & Family |
| Noodle (Gorillaz) | 2.01× | Music & Radio |
| Women's empowerment | 2.3× | Politics & Society |
| Cachorro | 2.92× | Pets & Animals |
| Regional styles of Mexican music | 1.51× | Music & Radio |
| CAC 40 | 2.83× | Business & Career |
| Soldering iron | 1.6× | Home & Garden |
| Stamp collecting | 2.28× | Home & Garden |
| Jeep Wagoneer | 2.67× | Cars & Mobility |
| The Devil's Rejects | 4.65× | Movies & TV |
| Corona (band) | 2.56× | Music & Radio |
| Home staging | 2.14× | Home & Garden |
| Janitor | 2.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.96 |
| Price Sensitivity | PREMIUM | 1.82 |
| DIY Mentality | THRILL | 1.76 |
| Creativity | OPEN | 1.73 |
| Sustainability | BALANCE | 1.68 |
| Urban Lifestyle | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 11.6% |
| United States | 7.3% |
| China | 7.2% |
See Cardigan (sweater) audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cardigan (sweater). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.