Rascasse Audience Intelligence

Cardigan (sweater) Audience in United States

A data profile of the people who buy, follow and care about Cardigan (sweater) in United States — modelled from more than twelve digital signal sources. Cardigan (sweater) has an estimated audience of 6,234,241 people in United States.

#3284among Topic in United States#274in Fashion & Accessoires

The average Cardigan (sweater) fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile game, Do it yourself (DIY), Ethical consumerism, with strongest over-indexing on Mobile game (6.09× the country average).

Demographically, the Cardigan (sweater) audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cardigan (sweater) fan in United States is more female, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Mobile game.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cardigan (sweater) profile in United States.

Audience size
6.2M
in United States
Gender
74.8%♀
25.2% male
Age
39.4
average years
Country rank
#5555
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cardigan (sweater) fans

74.8% are female, 25.2% are male, average age 39.4.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Cardigan (sweater) audience in United States
MetricValue
Female74.8%
Male25.2%
Average age39.4
Estimated audience size6,234,241
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Cardigan (sweater) audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3918%
40-4921%
50+21%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Cardigan (sweater) audience comes from United States.

Worldwide audience distribution share by country for Cardigan (sweater)
CountryShare
Japan11.6%
United States7.3%
China7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cardigan (sweater) audience in United States is strongest.

Fig. 05

Top regions by affinity

Cardigan (sweater) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~700K1.24×
02Georgia~200K1.24×
03Louisiana~100K1.24×
04Mississippi~60K1.23×
05Illinois~300K1.21×
06Maryland~100K1.21×
07Connecticut~80K1.21×
08Massachusetts~100K1.20×
09New York~400K1.17×
10Alabama~100K1.16×
11California~800K1.15×
12New Jersey~200K1.14×
13North Carolina~200K1.13×
14Delaware~20K1.10×
15Michigan~200K1.09×
16Pennsylvania~200K1.07×
17Virginia~200K1.07×
18South Carolina~100K1.07×
19Rhode Island~20K1.05×
20Washington~100K1.03×
21Arkansas~50K1.02×
22Florida~400K0.99×
23Tennessee~100K0.99×
24Indiana~100K0.99×
25Nevada~60K0.99×
26Minnesota~90K0.98×
27Oregon~70K0.98×
28Ohio~200K0.97×
29Oklahoma~70K0.97×
30Kansas~50K0.97×
31New Hampshire~20K0.96×
32Missouri~90K0.94×
33New Mexico~30K0.94×
34Washington, District of Columbia~20K0.94×
35Alaska~10K0.94×
36Wisconsin~90K0.93×
37Idaho~30K0.93×
38Nebraska~30K0.93×
39Maine~20K0.93×
40Arizona~100K0.92×
41Kentucky~70K0.91×
42Utah~50K0.91×
43Iowa~50K0.91×
44West Virginia~30K0.90×
45North Dakota~10K0.90×
46Colorado~90K0.88×
47Vermont~10K0.88×
48Hawaii~20K0.87×
49Montana~20K0.87×
50South Dakota~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Cardigan (sweater), United States
0.87×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cardigan (sweater) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cardigan (sweater) audience
#·InterestCategoryAffinity×
01Ethical consumerismShopping8.67×
02Mobile gameGames6.09×
03PandoraFashion & Accessoires5.90×
04JumpsuitFashion & Accessoires5.72×
05Luxury real estateBusiness & Career4.75×
06OuterwearFashion & Accessoires4.73×
07Non-fiction booksLiterature3.79×
08KnittingHome & Garden3.22×
09H&MShopping3.12×
10Children's clothingFashion & Accessoires3.09×
11Department storeShopping3.05×
12Do it yourself (DIY)Home & Garden3.04×
13Nordstrom rackFashion & Accessoires2.61×
14IKEAHome & Garden2.47×
15Men's clothingFashion & Accessoires2.27×
16TrousersFashion & Accessoires2.27×
17SephoraShopping2.13×
18NordstromShopping2.09×
19Trader Joe'sShopping2.01×
20Target CorporationShopping1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cardigan (sweater) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cardigan (sweater) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.24×
CreativityOPEN1.98×
DIY MentalityTHRILL1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cardigan (sweater) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
TraditionCONSERVATISM0.93×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cardigan (sweater) have in United States?

Cardigan (sweater) has an estimated audience of 6,234,241 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cardigan (sweater) fans?

74.8% of Cardigan (sweater) fans are female, 25.2% are male, with an average age of 39.4 years.

03

Which brands do Cardigan (sweater) fans like most?

Cardigan (sweater) fans show strongest brand affinity for Mobile game (6.09×), Do it yourself (DIY) (3.04×), and Ethical consumerism (8.67×) over the country average.

04

Where do Cardigan (sweater) fans live in United States?

Cardigan (sweater) fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Cardigan (sweater) fans also like?

Beyond Cardigan (sweater) itself, the audience over-indexes on Do it yourself (DIY) (3.04×), Ethical consumerism (8.67×), Luxury real estate (4.75×), and Pandora (5.9×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cardigan (sweater). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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