A data profile of the people who buy, follow and care about Outfit of the day in Indonesia — modelled from more than twelve digital signal sources. Outfit of the day has an estimated audience of 5,460,314 people in Indonesia.
The average Outfit of the day fan in Indonesia is 32.0 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Tunic, Kebaya, Hijab, with strongest over-indexing on Tunic (2.25× the country average).
Demographically, the Outfit of the day audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Outfit of the day fan in Indonesia is more female, around 32.0 years old, with strong Individualism tendencies and a notable affinity for Tunic.
The key figures that characterise the Outfit of the day profile in Indonesia.
58.0% are female, 42.0% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 32.0 |
| Estimated audience size | 5,460,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 36% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Outfit of the day audience comes from Indonesia.
| Country | Share |
|---|---|
| China | 15.3% |
| Japan | 12.3% |
| United States | 12.3% |
Where the Outfit of the day audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Nusa Tenggara | ~80K | 1.19× | |
| 02 | North Kalimantan | ~20K | 1.13× | |
| 03 | West Sulawesi | ~30K | 1.10× | |
| 04 | North Maluku | ~20K | 1.09× | |
| 05 | Maluku | ~30K | 1.06× | |
| 06 | Gorontalo (disambiguation)(2) | ~20K | 1.06× | |
| 07 | Bengkulu | ~50K | 1.05× | |
| 08 | West Papua | ~20K | 1.05× | |
| 09 | Bangka-Belitung Islands | ~30K | 1.04× | |
| 10 | Papua (province) | ~30K | 1.03× | |
| 11 | Southeast Sulawesi | ~40K | 1.01× | |
| 12 | South Kalimantan | ~70K | 1.00× | |
| 13 | Central Sulawesi | ~50K | 0.99× | |
| 14 | Central Kalimantan | ~40K | 0.99× | |
| 15 | North Sulawesi | ~60K | 0.98× | |
| 16 | Jambi | ~60K | 0.97× | |
| 17 | East Nusa Tenggara | ~60K | 0.97× | |
| 18 | Aceh | ~70K | 0.95× | |
| 19 | Riau Islands | ~60K | 0.95× | |
| 20 | Lampung | ~100K | 0.94× | |
| 21 | West Sumatra | ~90K | 0.94× | |
| 22 | West Kalimantan | ~70K | 0.94× | |
| 23 | South Sumatra | ~100K | 0.93× | |
| 24 | Bali | ~100K | 0.93× | |
| 25 | Riau | ~100K | 0.92× | |
| 26 | East Kalimantan | ~80K | 0.92× | |
| 27 | South Sulawesi | ~100K | 0.91× | |
| 28 | Special Region of Yogyakarta | ~80K | 0.91× | |
| 29 | North Sumatra | ~200K | 0.85× | |
| 30 | Banten | ~200K | 0.84× | |
| 31 | Central Java | ~400K | 0.79× | |
| 32 | Jakarta | ~300K | 0.79× | |
| 33 | East Java | ~400K | 0.73× | |
| 34 | West Java | ~600K | 0.70× |
The strongest cross-interests of the Outfit of the day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Modesty | Politics & Society | 3.01× | ||
| 02 | Web fiction | Literature | 2.26× | ||
| 03 | Tunic | Fashion & Accessoires | 2.25× | ||
| 04 | Cardigan (sweater) | Fashion & Accessoires | 2.02× | ||
| 05 | Pajamas | Fashion & Accessoires | 2.00× | ||
| 06 | Kebaya | Fashion & Accessoires | 1.92× | ||
| 07 | Mara Region | Travel & Leisure | 1.89× | ||
| 08 | Shawl | Fashion & Accessoires | 1.76× | ||
| 09 | Toko Baju | Shopping | 1.74× | ||
| 10 | Skirt | Fashion & Accessoires | 1.71× | ||
| 11 | Sunscreen | Beauty & Wellness | 1.70× | ||
| 12 | Baby powder | Kids & Family | 1.70× | ||
| 13 | Party dress | Fashion & Accessoires | 1.69× | ||
| 14 | Foundation (cosmetics) | Beauty & Wellness | 1.68× | ||
| 15 | Lipstick | Beauty & Wellness | 1.65× | ||
| 16 | Internet & Social Media | 1.62× | |||
| 17 | Dress shirt | Fashion & Accessoires | 1.61× | ||
| 18 | Hijab | Politics & Society | 1.60× | ||
| 19 | Outerwear | Fashion & Accessoires | 1.58× | ||
| 20 | Breastfeeding | Kids & Family | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.49× | |
| Need for Security | CONSERVATISM | 1.48× | |
| Healthy Lifestyle | BALANCE | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.43× | |
| Design Affinity | PREMIUM | 0.50× | |
| Risk Appetite | THRILL | 0.53× |
Outfit of the day has an estimated audience of 5,460,314 people in Indonesia, concentrated in West Java and East Java.
58.0% of Outfit of the day fans are female, 42.0% are male, with an average age of 32.0 years.
Outfit of the day fans show strongest brand affinity for Tunic (2.25×), Kebaya (1.92×), and Hijab (1.6×) over the country average.
Outfit of the day fans in Indonesia are most concentrated in West Java (reach ~600K), East Java (reach ~400K), and Central Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Outfit of the day itself, the audience over-indexes on Kebaya (1.92×), Hijab (1.6×), Pinterest (1.62×), and Cardigan (sweater) (2.02×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Outfit of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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