Outfit of the day Audience in Germany
Outfit of the day has an estimated audience of 2,049,554 people in Germany. 72.9% are female, 27.1% are male, average age 31.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TikTok, Infant clothing, Primark, Toddler, Airbnb.
The average Outfit of the day fan in Germany is 31.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TikTok, Infant clothing, Primark, with strongest over-indexing on TikTok (1.79× the country average). Demographically, the Outfit of the day audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Outfit of the day fans
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 31.4 |
| Estimated audience size | 2,049,554 |
Audience persona
The typical Outfit of the day fan in Germany is more female, around 31.4 years old, with strong Luxury Orientation tendencies and a notable affinity for TikTok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 486,550 | 1.08× |
| Bayern | 399,395 | 1.21× |
| Baden-Württemberg | 347,597 | 1.24× |
| Niedersachsen | 200,957 | 1.01× |
| Hessen | 178,694 | 1.14× |
| Berlin | 103,557 | 1.13× |
| Rheinland-Pfalz | 93,997 | 0.92× |
| Sachsen | 80,605 | 0.8× |
| Schleswig-Holstein | 68,838 | 0.94× |
| Hamburg | 57,582 | 1.24× |
| Brandenburg | 44,871 | 0.71× |
| Thüringen | 35,187 | 0.67× |
| Sachsen-Anhalt | 29,902 | 0.56× |
| Mecklenburg-Vorpommern | 28,804 | 0.74× |
| Saarland | 28,634 | 1.14× |
| Bremen | 25,656 | 1.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 1.79× | Internet & Social Media |
| Infant clothing | 3.78× | Kids & Family |
| Primark | 2.67× | Shopping |
| Toddler | 2.72× | Kids & Family |
| Airbnb | 2.13× | Travel & Leisure |
| Home Interior Design | 3.01× | Home & Garden |
| Self-love | 2.4× | Health |
| Healthy habits | 2.53× | Health |
| Stradivarius | 4.1× | Shopping |
| Gift shop | 2.88× | Home & Garden |
| Spiegel Online | 1.64× | News |
| Zara | 2.5× | Shopping |
| Hermès | 2.06× | Fashion & Accessoires |
| H&M | 1.7× | Shopping |
| Modeling agency | 3.48× | Fashion & Accessoires |
| Fashion show | 2.84× | Fashion & Accessoires |
| Home Interiors | 2.87× | Home & Garden |
| Decoration | 2.71× | Home & Garden |
| Marriage proposal | 3.36× | Kids & Family |
| Vegetarian cuisine | 2.11× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.51 |
| Sustainability | BALANCE | 1.45 |
| DIY Mentality | THRILL | 1.42 |
| Sports Activity | POWER | 1.38 |
| Design Affinity | PREMIUM | 1.38 |
| Mindfulness | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 15.3% |
| Japan | 12.3% |
| United States | 12.3% |
See Outfit of the day audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Outfit of the day have in Germany?
Outfit of the day has an estimated audience of 2,049,554 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Outfit of the day fans?
72.9% of Outfit of the day fans are female, 27.1% are male, with an average age of 31.4 years.
Which brands do Outfit of the day fans like most?
Outfit of the day fans show strongest brand affinity for TikTok (1.79×), Infant clothing (3.78×), and Primark (2.67×) over the country average.
Where do Outfit of the day fans live in Germany?
Outfit of the day fans in Germany are most concentrated in Nordrhein-Westfalen (reach 486,550), Bayern (reach 399,395), and Baden-Württemberg (reach 347,597). These three regions account for the largest share of the active audience.
What other brands do Outfit of the day fans also like?
Beyond Outfit of the day itself, the audience over-indexes on Infant clothing (3.78×), Primark (2.67×), Toddler (2.72×), and Airbnb (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Outfit of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.