Rascasse Audience Intelligence

Outfit of the day Audience in Germany

Name: Outfit of the day — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Outfit of the day in Germany — modelled from more than twelve digital signal sources. Outfit of the day has an estimated audience of 2,049,554 people in Germany.

#1896among Topic in Germany #179in Fashion & Accessoires

The average Outfit of the day fan in Germany is 31.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TikTok, Infant clothing, Primark, with strongest over-indexing on TikTok (1.79× the country average).

Demographically, the Outfit of the day audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Outfit of the day fan in Germany is more female, around 31.4 years old, with strong Design Affinity tendencies and a notable affinity for TikTok.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outfit of the day profile in Germany.

Audience size

in Germany

Gender

72.9%♀

27.1% male

Age

31.4

average years

Country rank

#3278

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Outfit of the day fans

72.9% are female, 27.1% are male, average age 31.4.

Fig. 02

Gender split

72.9%

Female

27.1%

Male

Demographic split for Outfit of the day audience in Germany
Metric	Value
Female	72.9%
Male	27.1%
Average age	31.4
Estimated audience size	2,049,554

Fig. 03

Age distribution

Age distribution of the Outfit of the day audience in Germany
Age bracket	Share	%
16-19		40%
20-29		24%
30-39		16%
40-49		14%
50+		7%

Fig. 04

Worldwide distribution

2.9%

of the worldwide Outfit of the day audience comes from Germany.

Worldwide audience distribution share by country for Outfit of the day
Country	Share
China	15.3%
Japan	12.3%
United States	12.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outfit of the day audience in Germany is strongest.

Fig. 05

Top regions by affinity

Outfit of the day fans by region: top regions in Germany
#	Region	Reach	×
01	Bremen	~20K	1.14×
02	Bayern	~400K	1.12×
03	Baden-Württemberg	~300K	1.12×
04	Hessen	~200K	1.11×
05	Hamburg	~50K	1.11×
06	Saarland	~30K	1.06×
07	Nordrhein-Westfalen	~500K	1.04×
08	Berlin	~90K	1.02×
09	Niedersachsen	~200K	0.98×
10	Schleswig-Holstein	~70K	0.97×
11	Rheinland-Pfalz	~100K	0.95×
12	Mecklenburg-Vorpommern	~40K	0.94×
13	Thüringen	~50K	0.92×
14	Sachsen	~90K	0.91×
15	Brandenburg	~60K	0.91×
16	Sachsen-Anhalt	~50K	0.90×

Affinity by region — Outfit of the day, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outfit of the day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outfit of the day audience
#	Interest	Category	×
01	Stradivarius	Shopping	4.10×
02	Infant clothing	Kids & Family	3.78×
03	Modeling agency	Fashion & Accessoires	3.48×
04	Marriage proposal	Kids & Family	3.36×
05	Home Interior Design	Home & Garden	3.01×
06	Gift shop	Home & Garden	2.88×
07	Home Interiors	Home & Garden	2.87×
08	Fashion show	Fashion & Accessoires	2.84×
09	Toddler	Kids & Family	2.72×
10	Decoration	Home & Garden	2.71×
11	Primark	Shopping	2.67×
12	Healthy habits	Health	2.53×
13	Zara	Shopping	2.50×
14	Self-love	Health	2.40×
15	Airbnb	Travel & Leisure	2.13×
16	Vegetarian cuisine	Food & Beverages	2.11×
17	Hermès	Fashion & Accessoires	2.06×
18	TikTok	Internet & Social Media	1.79×
19	Müller (company)	Food & Beverages	1.74×
20	H&M	Shopping	1.70×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outfit of the day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Outfit of the day audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	1.97×
Extroversion	THRILL	1.74×
Individualism	JOY	1.62×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Outfit of the day audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.59×
Patriotism	CONSERVATISM	0.61×
Convenience Orientation	PREMIUM	0.84×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Outfit of the day have in Germany?

Outfit of the day has an estimated audience of 2,049,554 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Outfit of the day fans?

72.9% of Outfit of the day fans are female, 27.1% are male, with an average age of 31.4 years.

Which brands do Outfit of the day fans like most?

Outfit of the day fans show strongest brand affinity for TikTok (1.79×), Infant clothing (3.78×), and Primark (2.67×) over the country average.

Where do Outfit of the day fans live in Germany?

Outfit of the day fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Outfit of the day fans also like?

Beyond Outfit of the day itself, the audience over-indexes on Infant clothing (3.78×), Primark (2.67×), Toddler (2.72×), and Airbnb (2.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Outfit of the day audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Outfit of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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