Rascasse Audience Intelligence

Outfit of the day Audience in United States

A data profile of the people who buy, follow and care about Outfit of the day in United States — modelled from more than twelve digital signal sources. Outfit of the day has an estimated audience of 8,601,771 people in United States.

#2587among Topic in United States#210in Fashion & Accessoires

The average Outfit of the day fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Macy's, Beauty, Hair products, with strongest over-indexing on Macy's (3.05× the country average).

Demographically, the Outfit of the day audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Outfit of the day fan in United States is more female, around 33.5 years old, with strong Design Affinity tendencies and a notable affinity for Macy's.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outfit of the day profile in United States.

Audience size
8.6M
in United States
Gender
75.3%♀
24.7% male
Age
33.5
average years
Country rank
#4131
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outfit of the day fans

75.3% are female, 24.7% are male, average age 33.5.

Fig. 02

Gender split

75.3%
Female
24.7%
Male
Demographic split for Outfit of the day audience in United States
MetricValue
Female75.3%
Male24.7%
Average age33.5
Estimated audience size8,601,771
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Outfit of the day audience in United States
Age bracketShare%
16-1932%
20-2924%
30-3918%
40-4916%
50+9%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Outfit of the day audience comes from United States.

Worldwide audience distribution share by country for Outfit of the day
CountryShare
China15.3%
Japan12.3%
United States12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outfit of the day audience in United States is strongest.

Fig. 05

Top regions by affinity

Outfit of the day fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.24×
02Alaska~20K1.18×
03North Dakota~20K1.18×
04Vermont~20K1.16×
05South Dakota~20K1.12×
06Hawaii~40K1.08×
07Montana~30K1.08×
08Texas~800K1.07×
09Delaware~20K1.04×
10Nevada~90K1.03×
11Rhode Island~30K1.03×
12Oregon~100K1.02×
13West Virginia~40K1.01×
14Maine~30K1.01×
15New Hampshire~30K1.00×
16Washington~200K0.99×
17Louisiana~100K0.99×
18Utah~80K0.99×
19Mississippi~70K0.98×
20Idaho~40K0.98×
21Nebraska~40K0.98×
22New Mexico~40K0.97×
23Washington, District of Columbia~30K0.97×
24Georgia~300K0.96×
25Oklahoma~90K0.96×
26Florida~600K0.95×
27Alabama~100K0.95×
28Arkansas~70K0.94×
29Kansas~60K0.94×
30New York~400K0.93×
31Illinois~300K0.93×
32Arizona~200K0.93×
33South Carolina~100K0.93×
34Kentucky~100K0.93×
35Iowa~70K0.93×
36Maryland~100K0.92×
37Minnesota~100K0.92×
38New Jersey~200K0.91×
39Tennessee~200K0.91×
40Colorado~100K0.91×
41Connecticut~80K0.90×
42North Carolina~200K0.89×
43Virginia~200K0.89×
44Massachusetts~200K0.89×
45Missouri~100K0.89×
46Indiana~100K0.88×
47Wisconsin~100K0.87×
48Michigan~200K0.82×
49Pennsylvania~200K0.81×
50Ohio~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Outfit of the day, United States
0.80×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outfit of the day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outfit of the day audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio6.12×
02Natural skin careBeauty & Wellness4.23×
03Curly HairBeauty & Wellness4.08×
04Makeup TutorialsBeauty & Wellness3.86×
05Free PeopleFashion & Accessoires3.77×
06Hair ExtensionsBeauty & Wellness3.64×
07Fashion NovaShopping3.24×
08Macy'sShopping3.05×
09Lace wigBeauty & Wellness3.01×
10ULTA BeautyBeauty & Wellness2.90×
11Self-loveHealth2.69×
12Trader Joe'sShopping2.66×
13Self careHealth2.63×
14Old NavyFashion & Accessoires2.55×
15SephoraShopping2.45×
16Dollar TreeShopping2.42×
17Hair productsBeauty & Wellness2.28×
18ShoesFashion & Accessoires1.97×
19BeautyBeauty & Wellness1.75×
20SupermanMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outfit of the day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outfit of the day audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.08×
SustainabilityBALANCE1.49×
MindfulnessBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outfit of the day audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.47×
Need for SecurityCONSERVATISM0.49×
Convenience OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outfit of the day have in United States?

Outfit of the day has an estimated audience of 8,601,771 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Outfit of the day fans?

75.3% of Outfit of the day fans are female, 24.7% are male, with an average age of 33.5 years.

03

Which brands do Outfit of the day fans like most?

Outfit of the day fans show strongest brand affinity for Macy's (3.05×), Beauty (1.75×), and Hair products (2.28×) over the country average.

04

Where do Outfit of the day fans live in United States?

Outfit of the day fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Outfit of the day fans also like?

Beyond Outfit of the day itself, the audience over-indexes on Beauty (1.75×), Hair products (2.28×), Curly Hair (4.08×), and Natural skin care (4.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Outfit of the day audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Outfit of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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