Outfit of the day Audience in United States

Outfit of the day logo

Outfit of the day has an estimated audience of 8,601,771 people in United States. 75.3% are female, 24.7% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Macy's, Beauty, Hair products, Curly Hair, Natural skin care.

The average Outfit of the day fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, Beauty, Hair products, with strongest over-indexing on Macy's (3.05× the country average). Demographically, the Outfit of the day audience skews more female with an average age of 33.5, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Outfit of the day fans

Demographic split for Outfit of the day audience in United States
MetricValue
Female75.3%
Male24.7%
Average age33.5
Estimated audience size8,601,771

Audience persona

The typical Outfit of the day fan in United States is more female, around 33.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Outfit of the day in United States
RegionReachAffinity
California1,279,9341.35×
Texas845,5031.14×
Florida603,0421.04×
New York472,4620.98×
Illinois285,0090.99×
Georgia264,5041×
North Carolina241,5950.93×
Pennsylvania221,9740.77×
New Jersey205,4050.94×
Ohio195,2160.74×
Virginia190,3870.91×
Washington186,2631.08×
Michigan164,9590.73×
Arizona164,5080.94×
Tennessee149,4980.87×
Massachusetts137,1450.81×
Maryland131,7780.89×
Indiana125,0090.8×
Louisiana122,8661.11×
Colorado119,9590.88×
South Carolina115,7240.89×
Missouri113,9450.82×
Minnesota110,4520.9×
Alabama98,4100.82×
Wisconsin96,6500.75×
Nevada95,5121.15×
Oregon94,2930.96×
Kentucky93,4250.87×
Oklahoma92,1370.96×
Utah72,9010.95×
Mississippi67,4870.95×
Connecticut64,1190.74×
Kansas58,8120.87×
Arkansas54,2440.77×
Iowa53,5060.76×
Hawaii49,1471.33×
Nebraska40,6710.94×
Idaho36,7490.85×
New Mexico36,1990.84×
West Virginia34,4890.86×
Alaska31,7701.73×
Montana30,0031.26×
Maine29,5340.96×
New Hampshire28,4180.84×
South Dakota27,3361.37×
North Dakota26,6161.51×
Wyoming25,7542.02×
Rhode Island25,3300.93×
Vermont24,9131.65×
Delaware24,5741.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outfit of the day audience
BrandAffinityCategory
Macy's3.05×Shopping
Beauty1.75×Beauty & Wellness
Hair products2.28×Beauty & Wellness
Curly Hair4.08×Beauty & Wellness
Natural skin care4.23×Beauty & Wellness
Rhianna (singer)6.12×Music & Radio
Old Navy2.55×Fashion & Accessoires
Shoes1.97×Fashion & Accessoires
Hair Extensions3.64×Beauty & Wellness
Fashion Nova3.24×Shopping
Dollar Tree2.42×Shopping
Self care2.63×Health
Superman1.55×Movies & TV
Makeup Tutorials3.86×Beauty & Wellness
Sephora2.45×Shopping
ULTA Beauty2.9×Beauty & Wellness
Lace wig3.01×Beauty & Wellness
Free People3.77×Fashion & Accessoires
Self-love2.69×Health
Cosmetics1.53×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outfit of the day audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.13
Design AffinityPREMIUM1.7
SustainabilityBALANCE1.62
Luxury OrientationPREMIUM1.55
Sports ActivityPOWER1.4
Early Adopter MentalityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Outfit of the day
CountryShare
China15.3%
Japan12.3%
United States12.3%

See Outfit of the day audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Outfit of the day have in United States?

Outfit of the day has an estimated audience of 8,601,771 people in United States, concentrated in California and Texas.

What is the gender split and age of Outfit of the day fans?

75.3% of Outfit of the day fans are female, 24.7% are male, with an average age of 33.5 years.

Which brands do Outfit of the day fans like most?

Outfit of the day fans show strongest brand affinity for Macy's (3.05×), Beauty (1.75×), and Hair products (2.28×) over the country average.

Where do Outfit of the day fans live in United States?

Outfit of the day fans in United States are most concentrated in California (reach 1,279,934), Texas (reach 845,503), and Florida (reach 603,042). These three regions account for the largest share of the active audience.

What other brands do Outfit of the day fans also like?

Beyond Outfit of the day itself, the audience over-indexes on Beauty (1.75×), Hair products (2.28×), Curly Hair (4.08×), and Natural skin care (4.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outfit of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.