A data profile of the people who buy, follow and care about Pinterest in Indonesia — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 5,848,703 people in Indonesia.
The average Pinterest fan in Indonesia is 31.7 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Web fiction, Modesty, Liam Gallagher, with strongest over-indexing on Web fiction (1.93× the country average).
Demographically, the Pinterest audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Pinterest fan in Indonesia is balanced, around 31.7 years old, with strong Risk Appetite tendencies and a notable affinity for Web fiction.
The key figures that characterise the Pinterest profile in Indonesia.
54.4% are female, 45.6% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 31.7 |
| Estimated audience size | 5,848,703 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 32% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Pinterest audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 16.4% |
| China | 4.9% |
| Germany | 3.1% |
Where the Pinterest audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Central Java | ~800K | 1.43× | |
| 02 | East Java | ~900K | 1.41× | |
| 03 | West Java | ~1M | 1.30× | |
| 04 | Special Region of Yogyakarta | ~100K | 1.27× | |
| 05 | South Kalimantan | ~90K | 1.23× | |
| 06 | Lampung | ~100K | 1.22× | |
| 07 | West Kalimantan | ~100K | 1.18× | |
| 08 | Central Kalimantan | ~50K | 1.13× | |
| 09 | Bangka-Belitung Islands | ~30K | 1.13× | |
| 10 | Gorontalo (disambiguation)(2) | ~30K | 1.13× | |
| 11 | Banten | ~300K | 1.09× | |
| 12 | West Sumatra | ~100K | 1.08× | |
| 13 | East Kalimantan | ~100K | 1.06× | |
| 14 | Aceh | ~80K | 1.06× | |
| 15 | Jambi | ~70K | 1.05× | |
| 16 | Riau | ~100K | 1.03× | |
| 17 | Bengkulu | ~50K | 1.03× | |
| 18 | North Kalimantan | ~20K | 1.01× | |
| 19 | Riau Islands | ~60K | 0.99× | |
| 20 | South Sulawesi | ~200K | 0.98× | |
| 21 | South Sumatra | ~100K | 0.97× | |
| 22 | West Nusa Tenggara | ~70K | 0.94× | |
| 23 | Southeast Sulawesi | ~40K | 0.93× | |
| 24 | Jakarta | ~400K | 0.90× | |
| 25 | North Sumatra | ~200K | 0.90× | |
| 26 | Central Sulawesi | ~50K | 0.90× | |
| 27 | West Sulawesi | ~20K | 0.90× | |
| 28 | North Sulawesi | ~60K | 0.87× | |
| 29 | Bali | ~90K | 0.80× | |
| 30 | East Nusa Tenggara | ~50K | 0.77× | |
| 31 | Maluku | ~20K | 0.76× | |
| 32 | North Maluku | ~10K | 0.54× | |
| 33 | Papua (province) | ~20K | 0.53× | |
| 34 | West Papua | ~9K | 0.48× |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liam Gallagher | Music & Radio | 2.48× | ||
| 02 | Morrissey | Music & Radio | 2.45× | ||
| 03 | The Smiths | Music & Radio | 2.40× | ||
| 04 | Arranged marriage | Kids & Family | 2.39× | ||
| 05 | Freestyle BMX | Sports | 2.01× | ||
| 06 | Modesty | Politics & Society | 1.95× | ||
| 07 | Web fiction | Literature | 1.93× | ||
| 08 | Haikou | Travel & Leisure | 1.93× | ||
| 09 | My Chemical Romance | Music & Radio | 1.90× | ||
| 10 | Morgan Oey | Movies & TV | 1.84× | ||
| 11 | Philosophical fiction | Literature | 1.84× | ||
| 12 | Mehndi | Fashion & Accessoires | 1.81× | ||
| 13 | Metroid | Games | 1.77× | ||
| 14 | BMX racing | Sports | 1.75× | ||
| 15 | Krisdayanti | Politics & Society | 1.69× | ||
| 16 | Arctic Monkeys | Music & Radio | 1.62× | ||
| 17 | Rumahku | Home & Garden | 1.60× | ||
| 18 | Kurt Cobain | Music & Radio | 1.55× | ||
| 19 | Dinara | Travel & Leisure | 1.54× | ||
| 20 | Al-Ghazali | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.76× | |
| Need for Security | CONSERVATISM | 0.64× | |
| Individualism | JOY | 0.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.27× | |
| Early Adopter Mentality | POWER | 0.29× | |
| Patriotism | CONSERVATISM | 0.31× |
Pinterest has an estimated audience of 5,848,703 people in Indonesia, concentrated in West Java and East Java.
54.4% of Pinterest fans are female, 45.6% are male, with an average age of 31.7 years.
Pinterest fans show strongest brand affinity for Web fiction (1.93×), Modesty (1.95×), and Liam Gallagher (2.48×) over the country average.
Pinterest fans in Indonesia are most concentrated in West Java (reach ~1M), East Java (reach ~900K), and Central Java (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Pinterest itself, the audience over-indexes on Modesty (1.95×), Liam Gallagher (2.48×), Al-Ghazali (1.5×), and Arranged marriage (2.39×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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