A data profile of the people who buy, follow and care about Tyrol (state) in Switzerland — modelled from more than twelve digital signal sources. Tyrol (state) has an estimated audience of 956,596 people in Switzerland.
Tyrol (state) has an estimated audience of 956,596 people in Switzerland. 59.9% are female, 40.1% are male, average age 39.8. Top brand affinities: Bild, Fachhochschule, Ski resort, Ischgl, South Tyrol.
Top brand affinities include Bild, Fachhochschule, Ski resort, with strongest over-indexing on Bild (1.87× the country average).
Demographically, the Tyrol (state) audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Tyrol (state) fan in Switzerland is more female, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Bild.
The key figures that characterise the Tyrol (state) profile in Switzerland.
59.9% are female, 40.1% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 39.8 |
| Estimated audience size | 956,596 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 20% |
The strongest cross-interests of the Tyrol (state) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ischgl | Travel & Leisure | 14.13× | ||
| 02 | Zillertal | Travel & Leisure | 13.60× | ||
| 03 | Allgäu Alps | Travel & Leisure | 10.71× | ||
| 04 | Fachhochschule | Business & Career | 7.88× | ||
| 05 | South Tyrol | Travel & Leisure | 3.95× | ||
| 06 | Ski resort | Travel & Leisure | 3.07× | ||
| 07 | Shih Tzu | Pets & Animals | 2.68× | ||
| 08 | Beagle | Pets & Animals | 2.65× | ||
| 09 | Poodle | Pets & Animals | 2.55× | ||
| 10 | Hiking boot | Fashion & Accessoires | 2.51× | ||
| 11 | French Bulldog | Pets & Animals | 2.37× | ||
| 12 | Labrador Retriever | Pets & Animals | 2.34× | ||
| 13 | FIS Alpine Ski World Cup | Sports | 2.03× | ||
| 14 | Aldi | Shopping | 2.02× | ||
| 15 | Zara | Shopping | 2.00× | ||
| 16 | Bild | News | 1.87× | ||
| 17 | Alpine skiing | Sports | 1.79× | ||
| 18 | Beaches | Travel & Leisure | 1.75× | ||
| 19 | FC Basel | Sports | 1.74× | ||
| 20 | ImmoScout24 | Home & Garden | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.78× | |
| Travelling | THRILL | 1.58× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Extroversion | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Tyrol (state). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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