A data profile of the people who buy, follow and care about Snowboard in Switzerland — modelled from more than twelve digital signal sources. Snowboard has an estimated audience of 1,317,944 people in Switzerland.
The average Snowboard fan in Switzerland is 39.9 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Ski resort, Hiking boot, Alpine skiing, with strongest over-indexing on Ski resort (2.61× the country average).
Demographically, the Snowboard audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Snowboard fan in Switzerland is balanced, around 39.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Ski resort.
The key figures that characterise the Snowboard profile in Switzerland.
45.1% are female, 54.9% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 39.9 |
| Estimated audience size | 1,317,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Snowboard audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 9.9% |
| Germany | 8.4% |
Where the Snowboard audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Graubünden | ~70K | 2.35× | |
| 02 | Valais | ~90K | 1.78× | |
| 03 | Canton of Bern | ~200K | 1.48× | |
| 04 | Canton of Zürich | ~300K | 1.46× | |
| 05 | Canton of St. Gallen | ~90K | 1.42× | |
| 06 | Vaud | ~100K | 1.15× | |
| 07 | Aargau | ~90K | 1.15× | |
| 08 | Luzern | ~60K | 1.13× | |
| 09 | Thurgau | ~40K | 1.11× | |
| 10 | Fribourg | ~50K | 0.98× | |
| 11 | Schwyz | ~20K | 0.98× | |
| 12 | Solothurn | ~30K | 0.96× | |
| 13 | Canton of Obwalden | ~5K | 0.94× | |
| 14 | Ticino | ~50K | 0.90× | |
| 15 | Canton of Glarus | ~4K | 0.89× | |
| 16 | Appenzell Ausserrhoden | ~5K | 0.85× | |
| 17 | Uri | ~4K | 0.84× | |
| 18 | Canton of Zug | ~10K | 0.83× | |
| 19 | Basel-Landschaft | ~30K | 0.82× | |
| 20 | Appenzell Innerrhoden | ~1K | 0.81× | |
| 21 | Basel-City | ~40K | 0.80× | |
| 22 | Canton of Nidwalden | ~4K | 0.80× | |
| 23 | Schaffhausen | ~8K | 0.78× | |
| 24 | Neuchatel | ~20K | 0.74× | |
| 25 | Jura | ~7K | 0.74× | |
| 26 | Canton of Geneva | ~60K | 0.62× |
The strongest cross-interests of the Snowboard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Half marathon | Sports | 3.62× | ||
| 02 | Hiking boot | Fashion & Accessoires | 3.36× | ||
| 03 | Arc'teryx | Fashion & Accessoires | 2.79× | ||
| 04 | Ski resort | Travel & Leisure | 2.61× | ||
| 05 | The North Face | Fashion & Accessoires | 2.59× | ||
| 06 | Snowboarding | Sports | 2.48× | ||
| 07 | Winter Olympic Games | Sports | 2.43× | ||
| 08 | Track and field | Sports | 2.37× | ||
| 09 | Alpine skiing | Sports | 2.18× | ||
| 10 | FIS Alpine Ski World Cup | Sports | 1.92× | ||
| 11 | FC Basel | Sports | 1.84× | ||
| 12 | Bicycle | Cars & Mobility | 1.82× | ||
| 13 | Labrador Retriever | Pets & Animals | 1.81× | ||
| 14 | Tour de France | Sports | 1.80× | ||
| 15 | French Bulldog | Pets & Animals | 1.80× | ||
| 16 | Musical theatre | Movies & TV | 1.76× | ||
| 17 | FC Bayern Munich | Sports | 1.75× | ||
| 18 | FC Zürich | Sports | 1.67× | ||
| 19 | Digital photography | Business & Career | 1.54× | ||
| 20 | Aldi | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.25× | |
| Travelling | THRILL | 1.25× | |
| Patriotism | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Community Orientation | OPEN | 0.78× |
Snowboard has an estimated audience of 1,317,944 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
45.1% of Snowboard fans are female, 54.9% are male, with an average age of 39.9 years.
Snowboard fans show strongest brand affinity for Ski resort (2.61×), Hiking boot (3.36×), and Alpine skiing (2.18×) over the country average.
Snowboard fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~200K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Snowboard itself, the audience over-indexes on Hiking boot (3.36×), Alpine skiing (2.18×), Aldi (1.51×), and FC Basel (1.84×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Snowboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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