A data profile of the people who buy, follow and care about Snowboard in Austria — modelled from more than twelve digital signal sources. Snowboard has an estimated audience of 975,288 people in Austria.
The average Snowboard fan in Austria is 37.7 years old, balanced, and lives primarily in Tyrol.
The audience is concentrated in Tyrol, Vienna, Styria.
Top brand affinities include Spar (retailer), Lindsey Vonn, Half marathon, with strongest over-indexing on Spar (retailer) (1.52× the country average).
Demographically, the Snowboard audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Indulgence, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Snowboard fan in Austria is balanced, around 37.7 years old, with strong Indulgence tendencies and a notable affinity for Spar (retailer).
The key figures that characterise the Snowboard profile in Austria.
45.8% are female, 54.2% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 37.7 |
| Estimated audience size | 975,288 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Snowboard audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 9.9% |
| Germany | 8.4% |
Where the Snowboard audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~100K | 1.94× | |
| 02 | Salzburg | ~100K | 1.47× | |
| 03 | Vorarlberg | ~40K | 1.19× | |
| 04 | Carinthia (state) | ~50K | 0.95× | |
| 05 | Styria | ~100K | 0.82× | |
| 06 | Burgenland | ~20K | 0.74× | |
| 07 | Lower Austria | ~100K | 0.70× | |
| 08 | Upper Austria | ~90K | 0.69× | |
| 09 | Vienna | ~100K | 0.62× |
The strongest cross-interests of the Snowboard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Half marathon | Sports | 5.37× | ||
| 02 | Skis Rossignol | Sports | 4.57× | ||
| 03 | Arc'teryx | Fashion & Accessoires | 3.39× | ||
| 04 | Atomic Skis | Sports | 3.05× | ||
| 05 | Ski touring | Sports | 2.44× | ||
| 06 | Ski mountaineering | Sports | 2.37× | ||
| 07 | Tour de France | Sports | 2.30× | ||
| 08 | Snowboarding | Sports | 2.25× | ||
| 09 | Lindsey Vonn | Sports | 2.13× | ||
| 10 | Ski resort | Travel & Leisure | 2.13× | ||
| 11 | Track and field | Sports | 2.06× | ||
| 12 | Livemusic | Music & Radio | 1.89× | ||
| 13 | Extreme sport | Sports | 1.85× | ||
| 14 | Alpine skiing | Sports | 1.74× | ||
| 15 | Borussia Dortmund | Sports | 1.71× | ||
| 16 | Hiking boot | Fashion & Accessoires | 1.70× | ||
| 17 | Max Verstappen | Sports | 1.68× | ||
| 18 | FIS Alpine Ski World Cup | Sports | 1.61× | ||
| 19 | Breakfast | Food & Beverages | 1.56× | ||
| 20 | Spar (retailer) | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.23× | |
| Travelling | THRILL | 1.21× | |
| Family Orientation | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.80× | |
| Extroversion | THRILL | 0.83× | |
| Creativity | OPEN | 0.84× |
Snowboard has an estimated audience of 975,288 people in Austria, concentrated in Tyrol and Vienna.
45.8% of Snowboard fans are female, 54.2% are male, with an average age of 37.7 years.
Snowboard fans show strongest brand affinity for Spar (retailer) (1.52×), Lindsey Vonn (2.13×), and Half marathon (5.37×) over the country average.
Snowboard fans in Austria are most concentrated in Tyrol (reach ~100K), Vienna (reach ~100K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Snowboard itself, the audience over-indexes on Lindsey Vonn (2.13×), Half marathon (5.37×), Ski resort (2.13×), and Alpine skiing (1.74×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Snowboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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