A data profile of the people who buy, follow and care about Backcountry skiing in Switzerland — modelled from more than twelve digital signal sources. Backcountry skiing has an estimated audience of 981,132 people in Switzerland.
Backcountry skiing has an estimated audience of 981,132 people in Switzerland. 46.8% are female, 53.2% are male, average age 39.6. Top brand affinities: Ski resort, Hornbach, Alpine skiing, FIS Alpine Ski World Cup, Aldi.
Top brand affinities include Ski resort, Hornbach, Alpine skiing, with strongest over-indexing on Ski resort (5.39× the country average).
Demographically, the Backcountry skiing audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical Backcountry skiing fan in Switzerland is balanced, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Ski resort.
The key figures that characterise the Backcountry skiing profile in Switzerland.
46.8% are female, 53.2% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 39.6 |
| Estimated audience size | 981,132 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Backcountry skiing audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 28.0% |
| Japan | 10.8% |
| Germany | 8.2% |
The strongest cross-interests of the Backcountry skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ski resort | Travel & Leisure | 5.39× | ||
| 02 | Bicycle helmet | Cars & Mobility | 3.93× | ||
| 03 | Winter Olympic Games | Sports | 3.00× | ||
| 04 | Freestyle skiing | Sports | 2.96× | ||
| 05 | The North Face | Fashion & Accessoires | 2.93× | ||
| 06 | Hiking boot | Fashion & Accessoires | 2.77× | ||
| 07 | Beatrice Egli | Music & Radio | 2.54× | ||
| 08 | Wildlife photography | Technology & Electronics | 2.43× | ||
| 09 | FIS Alpine Ski World Cup | Sports | 2.41× | ||
| 10 | Tour de France | Sports | 2.31× | ||
| 11 | Hornbach | Shopping | 2.18× | ||
| 12 | Alpine skiing | Sports | 2.16× | ||
| 13 | FC Bayern Munich | Sports | 2.03× | ||
| 14 | Travel photography | Technology & Electronics | 2.00× | ||
| 15 | Bicycle | Cars & Mobility | 1.96× | ||
| 16 | Local food | Food & Beverages | 1.76× | ||
| 17 | Aldi | Shopping | 1.67× | ||
| 18 | Festival | Music & Radio | 1.60× | ||
| 19 | Formula One | Sports | 1.58× | ||
| 20 | Wikipedia | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.56× | |
| Design Affinity | PREMIUM | 1.38× | |
| Sports Activity | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Price Sensitivity | PREMIUM | 0.63× | |
| Mindfulness | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Backcountry skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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