A data profile of the people who buy, follow and care about Lodging in Colombia — modelled from more than twelve digital signal sources. Lodging has an estimated audience of 2,192,342 people in Colombia.
Lodging has an estimated audience of 2,192,342 people in Colombia. 55.0% are female, 45.0% are male, average age 38.3.
The key figures that characterise the Lodging profile in Colombia.
55.0% are female, 45.0% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 38.3 |
| Estimated audience size | 2,192,342 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Lodging audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 6.8% |
| Italy | 6.7% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Lodging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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