Rascasse Audience Intelligence

Education Audience in Indonesia

A data profile of the people who buy, follow and care about Education in Indonesia — modelled from more than twelve digital signal sources. Education has an estimated audience of 7,781,115 people in Indonesia.

#7among Field of study in Indonesia
#97among Topic in Indonesia
#13in Business & Career

The average Education fan in Indonesia is 36.3 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Education profile in Indonesia.

Audience size
7.8M
in Indonesia
Gender
45.5%♀
54.5% male
Age
36.3
average years
Country rank
#141
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Education fans

45.5% are female, 54.5% are male, average age 36.3.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Education audience in Indonesia
MetricValue
Female45.5%
Male54.5%
Average age36.3
Estimated audience size7,781,115
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Education audience in Indonesia
Age bracketShare%
16-1918%
20-2929%
30-3925%
40-4918%
50+10%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Education audience comes from Indonesia.

Worldwide audience distribution share by country for Education
CountryShare
United States24.7%
India6.7%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Education audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Education fans by region: top regions in Indonesia
#RegionReachAffinity×
01East Nusa Tenggara~100K1.39×
02Central Sulawesi~80K1.15×
03Riau Islands~100K1.13×
04East Java~900K1.09×
05South Sulawesi~300K1.09×
06Bali~200K1.09×
07Southeast Sulawesi~60K1.09×
08Papua (province)~50K1.08×
09South Sumatra~200K1.05×
10Special Region of Yogyakarta~100K1.04×
11Maluku~40K1.04×
12Central Kalimantan~60K1.03×
13West Java~1M1.01×
14Lampung~200K1.01×
15West Nusa Tenggara~100K1.01×
16Bengkulu~60K1.01×
17West Sumatra~100K1.00×
18South Kalimantan~100K1.00×
19Bangka-Belitung Islands~40K1.00×
20Jakarta~600K0.99×
21North Sulawesi~80K0.99×
22West Sulawesi~30K0.99×
23Jambi~90K0.98×
24Gorontalo (disambiguation)(2)~30K0.97×
25North Sumatra~400K0.96×
26Banten~300K0.95×
27North Kalimantan~20K0.95×
28West Papua~20K0.94×
29North Maluku~20K0.92×
30Central Java~700K0.91×
31Riau~200K0.91×
32West Kalimantan~100K0.91×
33East Kalimantan~100K0.87×
34Aceh~90K0.83×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Indonesia

See Education audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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