Education Audience in Italy
Education has an estimated audience of 21,265,419 people in Italy. 57.0% are female, 43.0% are male, average age 42.3. Top regions: Lombardy, Campania, Lazio. Top brand affinities: Google Images, Medjugorje, Craps, Pocono Mountains, Sophie Kinsella.
The average Education fan in Italy is 42.3 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Top brand affinities include Google Images, Medjugorje, Craps, with strongest over-indexing on Google Images (1.51× the country average). Demographically, the Education audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Education fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 42.3 |
| Estimated audience size | 21,265,419 |
Audience persona
The typical Education fan in Italy is more female, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Google Images.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,336,244 | 1.16× |
| Campania | 3,039,639 | 1.27× |
| Lazio | 2,616,632 | 1× |
| Sicilia | 2,203,961 | 1.19× |
| Puglia | 2,029,430 | 1.39× |
| Veneto | 1,822,955 | 1.08× |
| Emilia-Romagna | 1,726,363 | 0.99× |
| Piedmont | 1,452,837 | 0.92× |
| Tuscany | 1,324,018 | 0.94× |
| Sardinia | 907,312 | 1.52× |
| Calabria | 648,111 | 1× |
| Marche | 547,553 | 1.03× |
| Abruzzo | 445,287 | 0.95× |
| Liguria | 416,098 | 0.7× |
| Friuli-Venezia Giulia | 360,718 | 0.9× |
| Trentino-Alto Adige/Südtirol | 352,895 | 0.88× |
| Umbria | 244,374 | 0.71× |
| Basilicata | 141,541 | 0.73× |
| Molise | 70,323 | 0.7× |
| Aosta Valley | 50,524 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Images | 1.51× | Internet & Social Media |
| Medjugorje | 1.58× | Travel & Leisure |
| Craps | 1.53× | Games |
| Pocono Mountains | 1.54× | Travel & Leisure |
| Sophie Kinsella | 1.53× | Literature |
| Personality | 1.61× | Business & Career |
| South China Sea | 1.52× | Travel & Leisure |
| BBC Radio 4 | 1.5× | Music & Radio |
| Gillian Flynn | 1.56× | Literature |
| Lisa Gardner | 1.53× | Literature |
| Brenda Novak | 1.53× | Literature |
| Kim Harrison | 1.56× | Literature |
| Mount Airy Casino Resort | 1.54× | Travel & Leisure |
| Macy's Thanksgiving Day Parade | 1.54× | Travel & Leisure |
| International Development Association | 1.53× | Politics & Society |
| Lora Leigh | 1.54× | Literature |
| Rachel Gibson (writer) | 1.59× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.45 |
| Patriotism | CONSERVATISM | 1.44 |
| Career Orientation | POWER | 1.25 |
| Need for Security | CONSERVATISM | 1.23 |
| Extroversion | THRILL | 1.16 |
| Convenience Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| India | 6.7% |
| Brazil | 6.0% |
See Education audiences in other countries
More Field of study audiences in Italy
- Music (40,110,040)
- Politics and social issues (32,887,575)
- Psychology (23,209,829)
- Philosophy (23,149,976)
- Architecture (22,238,215)
Frequently asked questions
How many fans does Education have in Italy?
Education has an estimated audience of 21,265,419 people in Italy, concentrated in Lombardy and Campania.
What is the gender split and age of Education fans?
57.0% of Education fans are female, 43.0% are male, with an average age of 42.3 years.
Which brands do Education fans like most?
Education fans show strongest brand affinity for Google Images (1.51×), Medjugorje (1.58×), and Craps (1.53×) over the country average.
Where do Education fans live in Italy?
Education fans in Italy are most concentrated in Lombardy (reach 4,336,244), Campania (reach 3,039,639), and Lazio (reach 2,616,632). These three regions account for the largest share of the active audience.
What other brands do Education fans also like?
Beyond Education itself, the audience over-indexes on Medjugorje (1.58×), Craps (1.53×), Pocono Mountains (1.54×), and Sophie Kinsella (1.53×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.