A data profile of the people who buy, follow and care about Education in Italy — modelled from more than twelve digital signal sources. Education has an estimated audience of 21,265,419 people in Italy.
The average Education fan in Italy is 42.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Google Images, Medjugorje, Craps, with strongest over-indexing on Google Images (1.51× the country average).
Demographically, the Education audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 20 regions tracked by Rascasse.
The typical Education fan in Italy is more female, around 42.3 years old, with strong Spirituality tendencies and a notable affinity for Google Images.
The key figures that characterise the Education profile in Italy.
57.0% are female, 43.0% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 42.3 |
| Estimated audience size | 21,265,419 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Education audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.7% |
| India | 6.7% |
| Brazil | 6.0% |
Where the Education audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sardinia | ~800K | 1.32× | |
| 02 | Puglia | ~2M | 1.29× | |
| 03 | Campania | ~3M | 1.22× | |
| 04 | Lombardy | ~4.5M | 1.15× | |
| 05 | Sicilia | ~2M | 1.14× | |
| 06 | Veneto | ~2M | 1.06× | |
| 07 | Marche | ~500K | 1.02× | |
| 08 | Lazio | ~2.5M | 1.00× | |
| 09 | Emilia-Romagna | ~1.5M | 1.00× | |
| 10 | Calabria | ~600K | 1.00× | |
| 11 | Aosta Valley | ~50K | 0.99× | |
| 12 | Abruzzo | ~500K | 0.98× | |
| 13 | Molise | ~100K | 0.97× | |
| 14 | Tuscany | ~1.5M | 0.96× | |
| 15 | Friuli-Venezia Giulia | ~400K | 0.96× | |
| 16 | Piedmont | ~1.5M | 0.95× | |
| 17 | Trentino-Alto Adige/Südtirol | ~400K | 0.95× | |
| 18 | Basilicata | ~200K | 0.95× | |
| 19 | Umbria | ~300K | 0.92× | |
| 20 | Liguria | ~500K | 0.87× |
The strongest cross-interests of the Education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Personality | Business & Career | 1.61× | ||
| 02 | Rachel Gibson (writer) | Literature | 1.59× | ||
| 03 | Medjugorje | Travel & Leisure | 1.58× | ||
| 04 | Gillian Flynn | Literature | 1.56× | ||
| 05 | Kim Harrison | Literature | 1.56× | ||
| 06 | Pocono Mountains | Travel & Leisure | 1.54× | ||
| 07 | Mount Airy Casino Resort | Travel & Leisure | 1.54× | ||
| 08 | Macy's Thanksgiving Day Parade | Travel & Leisure | 1.54× | ||
| 09 | Lora Leigh | Literature | 1.54× | ||
| 10 | Craps | Games | 1.53× | ||
| 11 | Sophie Kinsella | Literature | 1.53× | ||
| 12 | Brenda Novak | Literature | 1.53× | ||
| 13 | International Development Association | Politics & Society | 1.53× | ||
| 14 | Lisa Gardner | Literature | 1.53× | ||
| 15 | South China Sea | Travel & Leisure | 1.52× | ||
| 16 | Google Images | Internet & Social Media | 1.51× | ||
| 17 | BBC Radio 4 | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.19× | |
| Creativity | OPEN | 1.09× | |
| Community Orientation | OPEN | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Risk Appetite | THRILL | 0.88× |
Education has an estimated audience of 21,265,419 people in Italy, concentrated in Lombardy and Campania.
57.0% of Education fans are female, 43.0% are male, with an average age of 42.3 years.
Education fans show strongest brand affinity for Google Images (1.51×), Medjugorje (1.58×), and Craps (1.53×) over the country average.
Education fans in Italy are most concentrated in Lombardy (reach ~4.5M), Campania (reach ~3M), and Lazio (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Education itself, the audience over-indexes on Medjugorje (1.58×), Craps (1.53×), Pocono Mountains (1.54×), and Sophie Kinsella (1.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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