A data profile of the people who buy, follow and care about Weight loss (Fitness And wellness) in Malaysia — modelled from more than twelve digital signal sources. Weight loss (Fitness And wellness) has an estimated audience of 2,410,598 people in Malaysia.
The average Weight loss (Fitness And wellness) fan in Malaysia is 39.3 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Eggplant, Diabetes mellitus awareness, Politics, with strongest over-indexing on Eggplant (7.39× the country average).
Demographically, the Weight loss (Fitness And wellness) audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Weight loss (Fitness And wellness) fan in Malaysia is more female, around 39.3 years old, with strong Sports Activity tendencies and a notable affinity for Eggplant.
The key figures that characterise the Weight loss (Fitness And wellness) profile in Malaysia.
63.7% are female, 36.3% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 39.3 |
| Estimated audience size | 2,410,598 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Weight loss (Fitness And wellness) audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
Where the Weight loss (Fitness And wellness) audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1M | 1.66× | |
| 02 | Penang | ~200K | 1.60× | |
| 03 | Kuala Lumpur | ~600K | 1.48× | |
| 04 | Perak | ~200K | 1.25× | |
| 05 | Johor | ~400K | 1.17× | |
| 06 | Negeri Sembilan | ~100K | 1.10× | |
| 07 | Malacca | ~100K | 1.08× | |
| 08 | Sabah | ~200K | 1.06× | |
| 09 | Sarawak | ~200K | 1.02× | |
| 10 | Labuan | ~20K | 0.94× | |
| 11 | Kedah | ~100K | 0.93× | |
| 12 | Perlis | ~30K | 0.91× | |
| 13 | Putrajaya | ~10K | 0.89× | |
| 14 | Pahang | ~100K | 0.87× | |
| 15 | Kelantan | ~90K | 0.81× | |
| 16 | Terengganu | ~80K | 0.81× |
The strongest cross-interests of the Weight loss (Fitness And wellness) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eggplant | Food & Beverages | 7.39× | ||
| 02 | Fatty acid | Health | 4.32× | ||
| 03 | Sports Direct | Fashion & Accessoires | 3.02× | ||
| 04 | Seaweed | Food & Beverages | 2.97× | ||
| 05 | Pancake | Food & Beverages | 2.88× | ||
| 06 | Human digestive system | Health | 2.80× | ||
| 07 | Dim sum | Food & Beverages | 2.77× | ||
| 08 | Uric acid | Health | 2.53× | ||
| 09 | Blood vessel | Health | 2.40× | ||
| 10 | Metabolism | Health | 2.37× | ||
| 11 | Calcium | Health | 2.27× | ||
| 12 | Floristry | Home & Garden | 2.25× | ||
| 13 | Singer-songwriter | Music & Radio | 1.82× | ||
| 14 | Money back guarantee | Shopping | 1.78× | ||
| 15 | Diabetes mellitus awareness | Health | 1.72× | ||
| 16 | Social science | Business & Career | 1.61× | ||
| 17 | Fast casual restaurants | Food & Beverages | 1.57× | ||
| 18 | Politics | Politics & Society | 1.52× | ||
| 19 | Shampoo | Beauty & Wellness | 1.52× | ||
| 20 | Pillow | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.68× | |
| Healthy Lifestyle | BALANCE | 1.23× | |
| Sustainability | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Individualism | JOY | 0.92× | |
| Social Media Usage | JOY | 0.94× |
Weight loss (Fitness And wellness) has an estimated audience of 2,410,598 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
63.7% of Weight loss (Fitness And wellness) fans are female, 36.3% are male, with an average age of 39.3 years.
Weight loss (Fitness And wellness) fans show strongest brand affinity for Eggplant (7.39×), Diabetes mellitus awareness (1.72×), and Politics (1.52×) over the country average.
Weight loss (Fitness And wellness) fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~600K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Weight loss (Fitness And wellness) itself, the audience over-indexes on Diabetes mellitus awareness (1.72×), Politics (1.52×), Blood vessel (2.4×), and Singer-songwriter (1.82×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Weight loss (Fitness And wellness). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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