A data profile of the people who buy, follow and care about Vegetarian cuisine in Australia — modelled from more than twelve digital signal sources. Vegetarian cuisine has an estimated audience of 2,259,397 people in Australia.
Vegetarian cuisine has an estimated audience of 2,259,397 people in Australia. 68.7% are female, 31.3% are male, average age 42.0. Top brand affinities: Local food, Do it yourself (DIY), Peter Alexander, Aldi, Organic farming.
Top brand affinities include Local food, Do it yourself (DIY), Peter Alexander, with strongest over-indexing on Local food (3.26× the country average).
Demographically, the Vegetarian cuisine audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
The typical Vegetarian cuisine fan in Australia is more female, around 42.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Local food.
The key figures that characterise the Vegetarian cuisine profile in Australia.
68.7% are female, 31.3% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 42.0 |
| Estimated audience size | 2,259,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Vegetarian cuisine audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 7.5% |
| Germany | 6.8% |
The strongest cross-interests of the Vegetarian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Veggie burger | Food & Beverages | 8.12× | ||
| 02 | Local food | Food & Beverages | 3.26× | ||
| 03 | Sustainable products | Politics & Society | 3.22× | ||
| 04 | Smoked meat | Food & Beverages | 3.20× | ||
| 05 | Fast casual restaurants | Food & Beverages | 2.91× | ||
| 06 | Online food ordering | Food & Beverages | 2.61× | ||
| 07 | Organic farming | Food & Beverages | 2.47× | ||
| 08 | Natural skin care | Beauty & Wellness | 2.45× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 2.24× | ||
| 10 | Animal rights | Politics & Society | 2.17× | ||
| 11 | Wikipedia | Internet & Social Media | 2.08× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 2.00× | ||
| 13 | Peter Alexander | Music & Radio | 2.00× | ||
| 14 | Luxury real estate | Business & Career | 2.00× | ||
| 15 | Uniqlo | Shopping | 1.68× | ||
| 16 | Organic food | Food & Beverages | 1.67× | ||
| 17 | Pastry | Food & Beverages | 1.67× | ||
| 18 | Aldi | Shopping | 1.64× | ||
| 19 | Seafood | Food & Beverages | 1.59× | ||
| 20 | Cheese | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.71× | |
| Indulgence | JOY | 1.59× | |
| Price Sensitivity | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Family Orientation | CONSERVATISM | 0.89× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Vegetarian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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