A data profile of the people who buy, follow and care about Seafood in Malaysia — modelled from more than twelve digital signal sources. Seafood has an estimated audience of 3,189,244 people in Malaysia.
The average Seafood fan in Malaysia is 36.9 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Johor, Kuala Lumpur.
Top brand affinities include St. Jude Children's Research Hospital, Planned maintenance, Lazada Super Moms, with strongest over-indexing on St. Jude Children's Research Hospital (3.02× the country average).
Demographically, the Seafood audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Seafood fan in Malaysia is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for St. Jude Children's Research Hospital.
The key figures that characterise the Seafood profile in Malaysia.
57.8% are female, 42.2% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 36.9 |
| Estimated audience size | 3,189,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Seafood audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 11.1% |
| China | 7.1% |
Where the Seafood audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Penang | ~400K | 1.99× | |
| 02 | Sabah | ~500K | 1.82× | |
| 03 | Johor | ~700K | 1.59× | |
| 04 | Sarawak | ~400K | 1.38× | |
| 05 | Kedah | ~300K | 1.25× | |
| 06 | Kuala Lumpur | ~700K | 1.14× | |
| 07 | Malacca | ~100K | 1.04× | |
| 08 | Selangor | ~900K | 1.01× | |
| 09 | Negeri Sembilan | ~100K | 0.86× | |
| 10 | Labuan | ~20K | 0.84× | |
| 11 | Perak | ~200K | 0.80× | |
| 12 | Perlis | ~30K | 0.76× | |
| 13 | Pahang | ~100K | 0.75× | |
| 14 | Terengganu | ~100K | 0.71× | |
| 15 | Putrajaya | ~10K | 0.71× | |
| 16 | Kelantan | ~90K | 0.60× |
The strongest cross-interests of the Seafood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carnation | Music & Radio | 3.23× | ||
| 02 | Funny Face | Movies & TV | 3.23× | ||
| 03 | St. Jude Children's Research Hospital | Health | 3.02× | ||
| 04 | Merchandise | Music & Radio | 2.63× | ||
| 05 | Information appliance | Technology & Electronics | 2.44× | ||
| 06 | Dance costume | Fashion & Accessoires | 2.24× | ||
| 07 | Mix FM (Malaysia) | Music & Radio | 2.10× | ||
| 08 | Cows | Music & Radio | 2.09× | ||
| 09 | Lazada Super Moms | Topic | 2.07× | ||
| 10 | Full contact karate | Sports | 1.95× | ||
| 11 | Tom Holland | Movies & TV | 1.89× | ||
| 12 | Planned maintenance | Business & Career | 1.87× | ||
| 13 | Google Calendar | Internet & Social Media | 1.82× | ||
| 14 | Civic | Music & Radio | 1.62× | ||
| 15 | Patan, Nepal | Travel & Leisure | 1.60× | ||
| 16 | Corrosion of Conformity | Music & Radio | 1.60× | ||
| 17 | Dietitian | Health | 1.55× | ||
| 18 | Uric acid | Health | 1.54× | ||
| 19 | Sesame | Food & Beverages | 1.54× | ||
| 20 | Southeast University (Bangladesh) | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.74× | |
| Need for Security | CONSERVATISM | 1.16× | |
| Price Sensitivity | PREMIUM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Social Media Usage | JOY | 0.92× | |
| Family Orientation | CONSERVATISM | 0.93× |
Seafood has an estimated audience of 3,189,244 people in Malaysia, concentrated in Selangor and Johor.
57.8% of Seafood fans are female, 42.2% are male, with an average age of 36.9 years.
Seafood fans show strongest brand affinity for St. Jude Children's Research Hospital (3.02×), Planned maintenance (1.87×), and Lazada Super Moms (2.07×) over the country average.
Seafood fans in Malaysia are most concentrated in Selangor (reach ~900K), Johor (reach ~700K), and Kuala Lumpur (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Seafood itself, the audience over-indexes on Planned maintenance (1.87×), Lazada Super Moms (2.07×), Carnation (3.23×), and Uric acid (1.54×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Seafood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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