Rascasse Audience Intelligence

Rice Audience in Indonesia

A data profile of the people who buy, follow and care about Rice in Indonesia — modelled from more than twelve digital signal sources. Rice has an estimated audience of 2,451,232 people in Indonesia.

#5among Dish in Indonesia
#631among Topic in Indonesia
#85in Food & Beverages

The average Rice fan in Indonesia is 34.4 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Rice profile in Indonesia.

Audience size
2.5M
in Indonesia
Gender
60.5%♀
39.5% male
Age
34.4
average years
Country rank
#847
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rice fans

60.5% are female, 39.5% are male, average age 34.4.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Rice audience in Indonesia
MetricValue
Female60.5%
Male39.5%
Average age34.4
Estimated audience size2,451,232
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Rice audience in Indonesia
Age bracketShare%
16-1921%
20-2933%
30-3922%
40-4915%
50+8%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Rice audience comes from Indonesia.

Worldwide audience distribution share by country for Rice
CountryShare
United States19.6%
Taiwan4.8%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rice audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Rice fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~100K2.33×
02Jakarta~200K1.13×
03Banten~100K1.11×
04East Kalimantan~40K1.11×
05South Kalimantan~30K1.09×
06Riau Islands~30K1.09×
07South Sumatra~60K1.07×
08Bangka-Belitung Islands~10K1.06×
09West Nusa Tenggara~30K1.03×
10West Sulawesi~10K1.03×
11North Kalimantan~8K1.02×
12Riau~60K1.01×
13South Sulawesi~70K1.00×
14North Sulawesi~30K1.00×
15Central Kalimantan~20K1.00×
16West Kalimantan~40K0.99×
17Special Region of Yogyakarta~40K0.98×
18Bengkulu~20K0.98×
19Gorontalo (disambiguation)(2)~10K0.98×
20Southeast Sulawesi~20K0.97×
21West Papua~7K0.97×
22Jambi~30K0.96×
23Maluku~10K0.96×
24Central Sulawesi~20K0.95×
25West Sumatra~40K0.94×
26Papua (province)~10K0.93×
27North Sumatra~100K0.92×
28North Maluku~8K0.92×
29East Nusa Tenggara~20K0.90×
30Lampung~40K0.88×
31Central Java~200K0.86×
32Aceh~30K0.84×
33West Java~300K0.83×
34East Java~200K0.82×
Appendix

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See Rice audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Rice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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