Rascasse Audience Intelligence

Flower Audience in Indonesia

A data profile of the people who buy, follow and care about Flower in Indonesia — modelled from more than twelve digital signal sources. Flower has an estimated audience of 5,236,824 people in Indonesia.

#215among Topic in Indonesia
#12in Home & Garden

The average Flower fan in Indonesia is 34.3 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Flower profile in Indonesia.

Audience size
5.2M
in Indonesia
Gender
58.8%♀
41.2% male
Age
34.3
average years
Country rank
#290
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flower fans

58.8% are female, 41.2% are male, average age 34.3.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Flower audience in Indonesia
MetricValue
Female58.8%
Male41.2%
Average age34.3
Estimated audience size5,236,824
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Flower audience in Indonesia
Age bracketShare%
16-1924%
20-2932%
30-3920%
40-4914%
50+9%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Flower audience comes from Indonesia.

Worldwide audience distribution share by country for Flower
CountryShare
United States17.3%
China6.2%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flower audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Flower fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~500K4.69×
02Jakarta~600K1.39×
03Banten~300K1.26×
04Riau Islands~70K1.19×
05Special Region of Yogyakarta~100K1.18×
06West Nusa Tenggara~80K1.18×
07Bangka-Belitung Islands~30K1.06×
08South Kalimantan~70K1.05×
09Central Kalimantan~40K1.03×
10West Java~800K0.99×
11North Sulawesi~60K0.99×
12Central Java~500K0.98×
13West Kalimantan~70K0.97×
14Jambi~60K0.97×
15Lampung~100K0.96×
16East Kalimantan~80K0.96×
17North Kalimantan~20K0.92×
18South Sumatra~100K0.90×
19Riau~100K0.90×
20Bengkulu~40K0.90×
21East Java~500K0.89×
22Gorontalo (disambiguation)(2)~20K0.89×
23West Papua~10K0.85×
24North Sumatra~200K0.83×
25Central Sulawesi~40K0.83×
26West Sulawesi~20K0.81×
27South Sulawesi~100K0.79×
28West Sumatra~70K0.79×
29Papua (province)~20K0.79×
30Southeast Sulawesi~30K0.78×
31Maluku~20K0.77×
32North Maluku~10K0.74×
33Aceh~50K0.73×
34East Nusa Tenggara~40K0.65×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Indonesia

See Flower audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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