A data profile of the people who buy, follow and care about Flower in Malaysia — modelled from more than twelve digital signal sources. Flower has an estimated audience of 4,037,729 people in Malaysia.
The average Flower fan in Malaysia is 38.6 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Batik Air, Ethnic groups, Freckle, with strongest over-indexing on Batik Air (1.51× the country average).
Demographically, the Flower audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Urban Lifestyle, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Flower fan in Malaysia is more female, around 38.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Batik Air.
The key figures that characterise the Flower profile in Malaysia.
60.2% are female, 39.8% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 38.6 |
| Estimated audience size | 4,037,729 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Flower audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
Where the Flower audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 1.53× | |
| 02 | Kuala Lumpur | ~1M | 1.50× | |
| 03 | Sarawak | ~400K | 1.19× | |
| 04 | Johor | ~600K | 1.15× | |
| 05 | Sabah | ~400K | 1.13× | |
| 06 | Penang | ~300K | 1.12× | |
| 07 | Perak | ~300K | 1.09× | |
| 08 | Negeri Sembilan | ~200K | 1.05× | |
| 09 | Kedah | ~300K | 0.97× | |
| 10 | Pahang | ~200K | 0.96× | |
| 11 | Malacca | ~100K | 0.86× | |
| 12 | Kelantan | ~200K | 0.84× | |
| 13 | Terengganu | ~100K | 0.83× | |
| 14 | Putrajaya | ~20K | 0.74× | |
| 15 | Labuan | ~20K | 0.72× | |
| 16 | Perlis | ~40K | 0.68× |
The strongest cross-interests of the Flower audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orchidaceae | Home & Garden | 1.95× | ||
| 02 | Cactus | Home & Garden | 1.91× | ||
| 03 | Abaya | Fashion & Accessoires | 1.90× | ||
| 04 | Rose | Home & Garden | 1.88× | ||
| 05 | Kaftan | Fashion & Accessoires | 1.81× | ||
| 06 | Jilbāb | Fashion & Accessoires | 1.74× | ||
| 07 | Floristry | Home & Garden | 1.73× | ||
| 08 | Navy blue | Kids & Family | 1.71× | ||
| 09 | Modesty | Politics & Society | 1.67× | ||
| 10 | Flower bouquet | Home & Garden | 1.66× | ||
| 11 | Plant morphology | Home & Garden | 1.61× | ||
| 12 | Ethnic groups | Politics & Society | 1.60× | ||
| 13 | Ahl al-Bayt | Politics & Society | 1.60× | ||
| 14 | Freckle | Beauty & Wellness | 1.59× | ||
| 15 | Pollination | Home & Garden | 1.54× | ||
| 16 | 3XL | Fashion & Accessoires | 1.53× | ||
| 17 | Crochet | Home & Garden | 1.52× | ||
| 18 | Folk costume | Fashion & Accessoires | 1.52× | ||
| 19 | Batik Air | Travel & Leisure | 1.51× | ||
| 20 | Crêpe | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.15× | |
| Individualism | JOY | 1.15× | |
| Travelling | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Family Orientation | CONSERVATISM | 0.72× | |
| Design Affinity | PREMIUM | 0.76× |
Flower has an estimated audience of 4,037,729 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
60.2% of Flower fans are female, 39.8% are male, with an average age of 38.6 years.
Flower fans show strongest brand affinity for Batik Air (1.51×), Ethnic groups (1.6×), and Freckle (1.59×) over the country average.
Flower fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1M), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Flower itself, the audience over-indexes on Ethnic groups (1.6×), Freckle (1.59×), Flower bouquet (1.66×), and Rose (1.88×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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