A data profile of the people who buy, follow and care about Newspapers in Indonesia — modelled from more than twelve digital signal sources. Newspapers has an estimated audience of 3,102,296 people in Indonesia.
The average Newspapers fan in Indonesia is 35.9 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Magazines, High-definition television, Plays, with strongest over-indexing on Magazines (1.73× the country average).
Demographically, the Newspapers audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Newspapers fan in Indonesia is more male, around 35.9 years old, with strong Individualism tendencies and a notable affinity for Magazines.
The key figures that characterise the Newspapers profile in Indonesia.
42.9% are female, 57.1% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 35.9 |
| Estimated audience size | 3,102,296 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Newspapers audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 5.8% |
| Italy | 5.1% |
Where the Newspapers audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~500K | 1.87× | |
| 02 | Banten | ~200K | 1.58× | |
| 03 | Bali | ~80K | 1.32× | |
| 04 | Special Region of Yogyakarta | ~70K | 1.32× | |
| 05 | Riau Islands | ~40K | 1.19× | |
| 06 | East Java | ~400K | 1.14× | |
| 07 | West Java | ~600K | 1.13× | |
| 08 | West Kalimantan | ~50K | 1.11× | |
| 09 | South Sumatra | ~80K | 1.07× | |
| 10 | Central Java | ~300K | 1.05× | |
| 11 | Central Kalimantan | ~30K | 1.02× | |
| 12 | East Kalimantan | ~50K | 1.01× | |
| 13 | Bangka-Belitung Islands | ~20K | 1.01× | |
| 14 | West Sulawesi | ~10K | 1.01× | |
| 15 | Bengkulu | ~30K | 1.00× | |
| 16 | Papua (province) | ~20K | 1.00× | |
| 17 | West Papua | ~10K | 1.00× | |
| 18 | Gorontalo (disambiguation)(2) | ~10K | 0.99× | |
| 19 | North Maluku | ~10K | 0.99× | |
| 20 | North Kalimantan | ~10K | 0.99× | |
| 21 | Lampung | ~60K | 0.97× | |
| 22 | Maluku | ~10K | 0.97× | |
| 23 | South Sulawesi | ~90K | 0.96× | |
| 24 | South Kalimantan | ~40K | 0.96× | |
| 25 | North Sumatra | ~100K | 0.95× | |
| 26 | North Sulawesi | ~30K | 0.95× | |
| 27 | Jambi | ~30K | 0.94× | |
| 28 | Southeast Sulawesi | ~20K | 0.94× | |
| 29 | Central Sulawesi | ~30K | 0.93× | |
| 30 | Riau | ~70K | 0.92× | |
| 31 | East Nusa Tenggara | ~30K | 0.92× | |
| 32 | West Nusa Tenggara | ~40K | 0.91× | |
| 33 | West Sumatra | ~50K | 0.89× | |
| 34 | Aceh | ~40K | 0.89× |
The strongest cross-interests of the Newspapers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog lovers | Pets & Animals | 1.78× | ||
| 02 | Cancer | Music & Radio | 1.77× | ||
| 03 | Portugal national football team | Sports | 1.75× | ||
| 04 | Magazines | Literature | 1.73× | ||
| 05 | Google Chrome | Internet & Social Media | 1.69× | ||
| 06 | News magazine | News | 1.68× | ||
| 07 | Subscription business model | Shopping | 1.68× | ||
| 08 | Electronic publishing | News | 1.65× | ||
| 09 | Publishing | Literature | 1.65× | ||
| 10 | Proxy server | Internet & Social Media | 1.65× | ||
| 11 | Diary | Kids & Family | 1.63× | ||
| 12 | News broadcasting | Business & Career | 1.60× | ||
| 13 | Humorism | Literature | 1.57× | ||
| 14 | Virtual private network | Technology & Electronics | 1.56× | ||
| 15 | Plays | Literature | 1.55× | ||
| 16 | Printing | Technology & Electronics | 1.54× | ||
| 17 | Local news | News | 1.54× | ||
| 18 | High-definition television | Technology & Electronics | 1.52× | ||
| 19 | Country music | Music & Radio | 1.52× | ||
| 20 | Spearfishing | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.50× | |
| Patriotism | CONSERVATISM | 0.97× | |
| Design Affinity | PREMIUM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.45× | |
| Need for Security | CONSERVATISM | 0.52× | |
| Spirituality | BALANCE | 0.61× |
Newspapers has an estimated audience of 3,102,296 people in Indonesia, concentrated in West Java and Jakarta.
42.9% of Newspapers fans are female, 57.1% are male, with an average age of 35.9 years.
Newspapers fans show strongest brand affinity for Magazines (1.73×), High-definition television (1.52×), and Plays (1.55×) over the country average.
Newspapers fans in Indonesia are most concentrated in West Java (reach ~600K), Jakarta (reach ~500K), and East Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Newspapers itself, the audience over-indexes on High-definition television (1.52×), Plays (1.55×), Printing (1.54×), and News broadcasting (1.6×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Newspapers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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