A data profile of the people who buy, follow and care about Newspapers in Malaysia — modelled from more than twelve digital signal sources. Newspapers has an estimated audience of 2,020,438 people in Malaysia.
Newspapers has an estimated audience of 2,020,438 people in Malaysia. 49.1% are female, 50.9% are male, average age 39.2. Top brand affinities: Cricbuzz, West Bengal, Bhojpuri language, Prime Minister of Bangladesh, Indo-Iranian languages.
Top brand affinities include Cricbuzz, West Bengal, Bhojpuri language, with strongest over-indexing on Cricbuzz (1.94× the country average).
Demographically, the Newspapers audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Design Affinity.
The typical Newspapers fan in Malaysia is balanced, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Cricbuzz.
The key figures that characterise the Newspapers profile in Malaysia.
49.1% are female, 50.9% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 39.2 |
| Estimated audience size | 2,020,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Newspapers audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 5.8% |
| Italy | 5.1% |
The strongest cross-interests of the Newspapers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OnlineKhabar | News | 2.50× | ||
| 02 | Jugantor | News | 2.39× | ||
| 03 | Nepali literature | Literature | 2.38× | ||
| 04 | Gurung language | Politics & Society | 2.31× | ||
| 05 | Limbu language | Politics & Society | 2.20× | ||
| 06 | Indo-Iranian languages | Politics & Society | 2.01× | ||
| 07 | Dhaka Division | Travel & Leisure | 2.00× | ||
| 08 | Cricbuzz | Sports | 1.94× | ||
| 09 | Cricket clothing and equipment | Sports | 1.94× | ||
| 10 | Prime Minister of Bangladesh | Politics & Society | 1.92× | ||
| 11 | Ria Money Transfer | Business & Career | 1.88× | ||
| 12 | GTV (Ghana) | Movies & TV | 1.84× | ||
| 13 | Bhojpuri language | Politics & Society | 1.81× | ||
| 14 | West Bengal | Travel & Leisure | 1.77× | ||
| 15 | Dhaka District | Travel & Leisure | 1.70× | ||
| 16 | ICC - International Cricket Council | Sports | 1.67× | ||
| 17 | Barrister | Business & Career | 1.66× | ||
| 18 | Asian TV | Movies & TV | 1.65× | ||
| 19 | Assam | Travel & Leisure | 1.59× | ||
| 20 | Chittagong | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.94× | |
| Design Affinity | PREMIUM | 0.93× | |
| Social Media Usage | JOY | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.51× | |
| Individualism | JOY | 0.60× | |
| Early Adopter Mentality | POWER | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Newspapers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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