A data profile of the people who buy, follow and care about Newspapers in Austria — modelled from more than twelve digital signal sources. Newspapers has an estimated audience of 898,072 people in Austria.
The average Newspapers fan in Austria is 42.1 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include AutoScout24, Dnevni avaz, Jutarnji list, with strongest over-indexing on AutoScout24 (1.61× the country average).
Demographically, the Newspapers audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Newspapers fan in Austria is more female, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Newspapers profile in Austria.
55.3% are female, 44.7% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 42.1 |
| Estimated audience size | 898,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Newspapers audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 5.8% |
| Italy | 5.1% |
Where the Newspapers audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.21× | |
| 02 | Upper Austria | ~100K | 1.10× | |
| 03 | Styria | ~100K | 1.05× | |
| 04 | Carinthia (state) | ~50K | 1.01× | |
| 05 | Burgenland | ~20K | 1.01× | |
| 06 | Lower Austria | ~100K | 1.00× | |
| 07 | Tyrol | ~60K | 0.98× | |
| 08 | Salzburg | ~60K | 0.95× | |
| 09 | Vorarlberg | ~30K | 0.86× |
The strongest cross-interests of the Newspapers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oslobođenje | News | 2.14× | ||
| 02 | Sportske novosti | Sports | 2.06× | ||
| 03 | Dnevni avaz | News | 1.92× | ||
| 04 | Slobodna Bosna | Politics & Society | 1.86× | ||
| 05 | Večernje novosti | News | 1.86× | ||
| 06 | Jutarnji list | News | 1.78× | ||
| 07 | Salzburger Nachrichten | News | 1.78× | ||
| 08 | Blic | News | 1.77× | ||
| 09 | DNEVNIK.hr | News | 1.72× | ||
| 10 | Večernji list | News | 1.70× | ||
| 11 | Slobodna Dalmacija | Politics & Society | 1.70× | ||
| 12 | Index.hr | News | 1.68× | ||
| 13 | AutoScout24 | Cars & Mobility | 1.61× | ||
| 14 | MSN | News | 1.60× | ||
| 15 | Kosovo | Travel & Leisure | 1.60× | ||
| 16 | Republic of Macedonia | Travel & Leisure | 1.60× | ||
| 17 | Montenegro | Travel & Leisure | 1.56× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.54× | ||
| 19 | FOCUS Online | News | 1.51× | ||
| 20 | Serbian language | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.65× | |
| Risk Appetite | THRILL | 1.10× | |
| Mindfulness | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.32× | |
| Patriotism | CONSERVATISM | 0.45× | |
| Travelling | THRILL | 0.66× |
Newspapers has an estimated audience of 898,072 people in Austria, concentrated in Vienna and Upper Austria.
55.3% of Newspapers fans are female, 44.7% are male, with an average age of 42.1 years.
Newspapers fans show strongest brand affinity for AutoScout24 (1.61×), Dnevni avaz (1.92×), and Jutarnji list (1.78×) over the country average.
Newspapers fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Newspapers itself, the audience over-indexes on Dnevni avaz (1.92×), Jutarnji list (1.78×), Salzburger Nachrichten (1.78×), and Slobodna Bosna (1.86×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Newspapers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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