A data profile of the people who buy, follow and care about Newspapers in Italy — modelled from more than twelve digital signal sources. Newspapers has an estimated audience of 9,997,680 people in Italy.
The average Newspapers fan in Italy is 44.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Il Fatto Quotidiano, La Stampa, Il Messaggero, with strongest over-indexing on Il Fatto Quotidiano (1.54× the country average).
Demographically, the Newspapers audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Spirituality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Newspapers fan in Italy is balanced, around 44.8 years old, with strong Spirituality tendencies and a notable affinity for Il Fatto Quotidiano.
The key figures that characterise the Newspapers profile in Italy.
54.1% are female, 45.9% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 44.8 |
| Estimated audience size | 9,997,680 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Newspapers audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 5.8% |
| Italy | 5.1% |
Where the Newspapers audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~300K | 1.59× | |
| 02 | Lazio | ~1.5M | 1.29× | |
| 03 | Lombardy | ~2M | 1.13× | |
| 04 | Puglia | ~800K | 1.11× | |
| 05 | Veneto | ~900K | 1.10× | |
| 06 | Tuscany | ~700K | 1.04× | |
| 07 | Aosta Valley | ~30K | 1.03× | |
| 08 | Friuli-Venezia Giulia | ~200K | 1.02× | |
| 09 | Molise | ~50K | 1.01× | |
| 10 | Campania | ~1M | 1.00× | |
| 11 | Liguria | ~300K | 0.96× | |
| 12 | Basilicata | ~90K | 0.96× | |
| 13 | Sicilia | ~800K | 0.95× | |
| 14 | Emilia-Romagna | ~800K | 0.94× | |
| 15 | Umbria | ~200K | 0.94× | |
| 16 | Abruzzo | ~200K | 0.92× | |
| 17 | Piedmont | ~700K | 0.90× | |
| 18 | Calabria | ~300K | 0.90× | |
| 19 | Sardinia | ~300K | 0.90× | |
| 20 | Marche | ~200K | 0.90× |
The strongest cross-interests of the Newspapers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Silence | Health | 1.87× | ||
| 02 | Leggo | News | 1.80× | ||
| 03 | SuperEnalotto | Games | 1.75× | ||
| 04 | MSN | News | 1.75× | ||
| 05 | Web 2.0 | Technology & Electronics | 1.73× | ||
| 06 | Il Mattino | News | 1.68× | ||
| 07 | La Stampa | News | 1.65× | ||
| 08 | RAI | Movies & TV | 1.65× | ||
| 09 | Il Messaggero | News | 1.63× | ||
| 10 | Tabloid (newspaper format) | Literature | 1.59× | ||
| 11 | Yellow (Color) | Home & Garden | 1.56× | ||
| 12 | Journalism | Business & Career | 1.56× | ||
| 13 | Ali | Politics & Society | 1.56× | ||
| 14 | Television station | Movies & TV | 1.55× | ||
| 15 | Il Fatto Quotidiano | News | 1.54× | ||
| 16 | New media | Internet & Social Media | 1.54× | ||
| 17 | Broadcasting | Movies & TV | 1.52× | ||
| 18 | Meteorology | Home & Garden | 1.52× | ||
| 19 | Gas | Home & Garden | 1.50× | ||
| 20 | il Post | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.31× | |
| Social Media Usage | JOY | 1.08× | |
| Early Adopter Mentality | POWER | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Risk Appetite | THRILL | 0.67× | |
| Design Affinity | PREMIUM | 0.74× |
Newspapers has an estimated audience of 9,997,680 people in Italy, concentrated in Lombardy and Lazio.
54.1% of Newspapers fans are female, 45.9% are male, with an average age of 44.8 years.
Newspapers fans show strongest brand affinity for Il Fatto Quotidiano (1.54×), La Stampa (1.65×), and Il Messaggero (1.63×) over the country average.
Newspapers fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Newspapers itself, the audience over-indexes on La Stampa (1.65×), Il Messaggero (1.63×), Leggo (1.8×), and SuperEnalotto (1.75×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Newspapers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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