A data profile of the people who buy, follow and care about Television station in Italy — modelled from more than twelve digital signal sources. Television station has an estimated audience of 5,606,063 people in Italy.
Television station has an estimated audience of 5,606,063 people in Italy. 46.6% are female, 53.4% are male, average age 45.7. Top brand affinities: Wikipedia, Satire, Mediaset, WhatsApp, Personal finance.
Top brand affinities include Wikipedia, Satire, Mediaset, with strongest over-indexing on Wikipedia (6.29× the country average).
Demographically, the Television station audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Television station fan in Italy is balanced, around 45.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Television station profile in Italy.
46.6% are female, 53.4% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 45.7 |
| Estimated audience size | 5,606,063 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Television station audience comes from Italy.
| Country | Share |
|---|---|
| United States | 39.3% |
| Italy | 3.8% |
| India | 3.6% |
The strongest cross-interests of the Television station audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 6.29× | ||
| 02 | Satire | Literature | 4.72× | ||
| 03 | Office 365 | Technology & Electronics | 3.75× | ||
| 04 | Mediaset | Technology & Electronics | 3.47× | ||
| 05 | Genetics | Kids & Family | 2.31× | ||
| 06 | Dentistry | Business & Career | 2.20× | ||
| 07 | Viral video | Internet & Social Media | 2.07× | ||
| 08 | Sanremo Music Festival | Music & Radio | 2.03× | ||
| 09 | Champagne | Food & Beverages | 2.02× | ||
| 10 | Internet & Social Media | 1.97× | |||
| 11 | Google Maps | Internet & Social Media | 1.96× | ||
| 12 | Personal finance | Business & Career | 1.95× | ||
| 13 | Borsa Italiana | Business & Career | 1.91× | ||
| 14 | AutoScout24 | Cars & Mobility | 1.85× | ||
| 15 | Musical theatre | Movies & TV | 1.73× | ||
| 16 | Coop | Food & Beverages | 1.69× | ||
| 17 | Singer-songwriter | Music & Radio | 1.66× | ||
| 18 | Milk | Food & Beverages | 1.65× | ||
| 19 | RaiPlay | Movies & TV | 1.60× | ||
| 20 | SuperEnalotto | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Patriotism | CONSERVATISM | 1.37× | |
| Spirituality | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Mindfulness | BALANCE | 0.74× | |
| Luxury Orientation | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Television station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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