A data profile of the people who buy, follow and care about Television station in Canada — modelled from more than twelve digital signal sources. Television station has an estimated audience of 3,802,283 people in Canada.
The average Television station fan in Canada is 42.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include CNN, WestJet, Real property, with strongest over-indexing on CNN (1.8× the country average).
Demographically, the Television station audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Television station fan in Canada is balanced, around 42.8 years old, with strong Tradition tendencies and a notable affinity for CNN.
The key figures that characterise the Television station profile in Canada.
52.1% are female, 47.9% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 42.8 |
| Estimated audience size | 3,802,283 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Television station audience comes from Canada.
| Country | Share |
|---|---|
| United States | 39.3% |
| Italy | 3.8% |
| India | 3.6% |
Where the Television station audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Brunswick | ~100K | 1.33× | |
| 02 | Prince Edward Island | ~20K | 1.13× | |
| 03 | Newfoundland and Labrador | ~60K | 1.00× | |
| 04 | Nova Scotia | ~100K | 0.96× | |
| 05 | Saskatchewan | ~100K | 0.95× | |
| 06 | Manitoba | ~100K | 0.94× | |
| 07 | British Columbia | ~500K | 0.92× | |
| 08 | Alberta | ~400K | 0.88× | |
| 09 | Ontario | ~1.5M | 0.86× | |
| 10 | Quebec | ~700K | 0.76× |
The strongest cross-interests of the Television station audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tabloid (newspaper format) | Literature | 2.50× | ||
| 02 | Bored Panda | Internet & Social Media | 2.04× | ||
| 03 | Online newspaper | News | 1.89× | ||
| 04 | CNN | Movies & TV | 1.80× | ||
| 05 | Breakfast television | Movies & TV | 1.79× | ||
| 06 | Real property | Home & Garden | 1.75× | ||
| 07 | BBC | Movies & TV | 1.75× | ||
| 08 | Sustainable energy | Home & Garden | 1.72× | ||
| 09 | Microwave oven | Home & Garden | 1.70× | ||
| 10 | Wealth management | Business & Career | 1.66× | ||
| 11 | Western Union | Business & Career | 1.65× | ||
| 12 | Pay television | Movies & TV | 1.64× | ||
| 13 | WestJet | Travel & Leisure | 1.63× | ||
| 14 | Tom Cruise | Movies & TV | 1.62× | ||
| 15 | Bruce Willis | Movies & TV | 1.61× | ||
| 16 | Solar energy | Home & Garden | 1.57× | ||
| 17 | Radio | Technology & Electronics | 1.56× | ||
| 18 | TMZ | Internet & Social Media | 1.55× | ||
| 19 | Apple TV | Movies & TV | 1.52× | ||
| 20 | Michael Jackson | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.43× | |
| Community Orientation | OPEN | 1.38× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.65× | |
| Design Affinity | PREMIUM | 0.72× | |
| Mindfulness | BALANCE | 0.73× |
Television station has an estimated audience of 3,802,283 people in Canada, concentrated in Ontario and Quebec.
52.1% of Television station fans are female, 47.9% are male, with an average age of 42.8 years.
Television station fans show strongest brand affinity for CNN (1.8×), WestJet (1.63×), and Real property (1.75×) over the country average.
Television station fans in Canada are most concentrated in Ontario (reach ~1.5M), Quebec (reach ~700K), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Television station itself, the audience over-indexes on WestJet (1.63×), Real property (1.75×), Online newspaper (1.89×), and Tabloid (newspaper format) (2.5×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Television station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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