A data profile of the people who buy, follow and care about Television station in Brazil — modelled from more than twelve digital signal sources. Television station has an estimated audience of 4,496,888 people in Brazil.
Television station has an estimated audience of 4,496,888 people in Brazil. 54.2% are female, 45.8% are male, average age 42.5. Top brand affinities: Seleção Brasileira, MSN, CR Vasco da Gama, Instagram, Rock music.
Top brand affinities include Seleção Brasileira, MSN, CR Vasco da Gama, with strongest over-indexing on Seleção Brasileira (1.59× the country average).
Demographically, the Television station audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Television station fan in Brazil is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Television station profile in Brazil.
54.2% are female, 45.8% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 42.5 |
| Estimated audience size | 4,496,888 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Television station audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 39.3% |
| Italy | 3.8% |
| India | 3.6% |
The strongest cross-interests of the Television station audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSN | News | 2.69× | ||
| 02 | Spanish language | Politics & Society | 2.69× | ||
| 03 | Public transport | Cars & Mobility | 2.41× | ||
| 04 | Esporte Clube Bahia | Sports | 2.01× | ||
| 05 | Radio | Technology & Electronics | 1.90× | ||
| 06 | Rock music | Music & Radio | 1.79× | ||
| 07 | Pop music | Music & Radio | 1.76× | ||
| 08 | Telecommunication | Technology & Electronics | 1.76× | ||
| 09 | Preta Gil | Music & Radio | 1.75× | ||
| 10 | Country music | Music & Radio | 1.69× | ||
| 11 | Hip hop music | Music & Radio | 1.66× | ||
| 12 | Soul music | Music & Radio | 1.63× | ||
| 13 | CR Vasco da Gama | Sports | 1.60× | ||
| 14 | Seleção Brasileira | Sports | 1.59× | ||
| 15 | Internet & Social Media | 1.58× | |||
| 16 | Electronic music | Music & Radio | 1.57× | ||
| 17 | Action movies | Movies & TV | 1.56× | ||
| 18 | Jazz music | Music & Radio | 1.55× | ||
| 19 | Basketball | Sports | 1.55× | ||
| 20 | Fluminense FC | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.80× | |
| Tradition | CONSERVATISM | 1.54× | |
| Convenience Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.48× | |
| Mindfulness | BALANCE | 0.55× | |
| Design Affinity | PREMIUM | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Television station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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