A data profile of the people who buy, follow and care about Magazines in Ireland — modelled from more than twelve digital signal sources. Magazines has an estimated audience of 1,616,272 people in Ireland.
Magazines has an estimated audience of 1,616,272 people in Ireland. 61.6% are female, 38.4% are male, average age 42.2. Top brand affinities: Crossword, Library, Scarlett Johansson, Hugh Jackman, Criminal Minds.
Top brand affinities include Crossword, Library, Scarlett Johansson, with strongest over-indexing on Crossword (1.52× the country average).
Demographically, the Magazines audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Magazines fan in Ireland is more female, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Crossword.
The key figures that characterise the Magazines profile in Ireland.
61.6% are female, 38.4% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 42.2 |
| Estimated audience size | 1,616,272 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Magazines audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Magazines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Criminal Minds | Movies & TV | 1.56× | ||
| 02 | Britain's Got Talent | Movies & TV | 1.55× | ||
| 03 | Library | Literature | 1.54× | ||
| 04 | Crossword | Games | 1.52× | ||
| 05 | Hugh Jackman | Movies & TV | 1.52× | ||
| 06 | Banana bread | Food & Beverages | 1.51× | ||
| 07 | Scarlett Johansson | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.20× | |
| Career Orientation | POWER | 1.20× | |
| Extroversion | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Spirituality | BALANCE | 0.90× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Magazines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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