A data profile of the people who buy, follow and care about High-definition television in South Africa — modelled from more than twelve digital signal sources. High-definition television has an estimated audience of 954,517 people in South Africa.
High-definition television has an estimated audience of 954,517 people in South Africa. 47.9% are female, 52.1% are male, average age 36.2.
The key figures that characterise the High-definition television profile in South Africa.
47.9% are female, 52.1% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 36.2 |
| Estimated audience size | 954,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 17% |
of the worldwide High-definition television audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 6.5% |
| Italy | 5.8% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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