Rascasse Audience Intelligence

High-definition television Audience in Portugal

A data profile of the people who buy, follow and care about High-definition television in Portugal — modelled from more than twelve digital signal sources. High-definition television has an estimated audience of 2,413,593 people in Portugal.

#227among Topic in Portugal#20in Technology & Electronics

The average High-definition television fan in Portugal is 45.7 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the High-definition television profile in Portugal.

Audience size
2.4M
in Portugal
Gender
49.4%♀
50.6% male
Age
45.7
average years
Country rank
#310
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High-definition television fans

49.4% are female, 50.6% are male, average age 45.7.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for High-definition television audience in Portugal
MetricValue
Female49.4%
Male50.6%
Average age45.7
Estimated audience size2,413,593
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the High-definition television audience in Portugal
Age bracketShare%
16-198%
20-2913%
30-3918%
40-4926%
50+35%
Fig. 04

Worldwide distribution

1.1%

of the worldwide High-definition television audience comes from Portugal.

Worldwide audience distribution share by country for High-definition television
CountryShare
United States21.9%
Brazil6.5%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the High-definition television audience in Portugal is strongest.

Fig. 05

Top regions by affinity

High-definition television fans by region: top regions in Portugal
#RegionReachAffinity×
01Guarda District~40K1.41×
02Bragança District~30K1.11×
03Portalegre District~30K1.10×
04Beja District~40K1.06×
05Vila Real District~50K1.04×
06Évora District~40K1.04×
07Castelo Branco District~50K1.02×
08Azores~70K1.00×
09Viana do Castelo District~60K1.00×
10Viseu District~80K0.98×
11Madeira~70K0.98×
12Coimbra District~100K0.96×
13Leiria District~100K0.95×
14Aveiro District~200K0.94×
15Braga District~200K0.93×
16Faro District~100K0.93×
17Setúbal District~200K0.92×
18Porto District~500K0.89×
19Santarém District~100K0.89×
20Lisbon District~600K0.79×
Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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