A data profile of the people who buy, follow and care about High-definition television in Malaysia — modelled from more than twelve digital signal sources. High-definition television has an estimated audience of 2,550,931 people in Malaysia.
High-definition television has an estimated audience of 2,550,931 people in Malaysia. 37.1% are female, 62.9% are male, average age 38.5. Top brand affinities: Digital television, Projection screen, Art film, Superman (TV series), Mission: Impossible (film series).
Top brand affinities include Digital television, Projection screen, Art film, with strongest over-indexing on Digital television (1.8× the country average).
Demographically, the High-definition television audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
The typical High-definition television fan in Malaysia is more male, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Digital television.
The key figures that characterise the High-definition television profile in Malaysia.
37.1% are female, 62.9% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 38.5 |
| Estimated audience size | 2,550,931 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide High-definition television audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 6.5% |
| Italy | 5.8% |
The strongest cross-interests of the High-definition television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Superman (TV series) | Movies & TV | 3.38× | ||
| 02 | Mission: Impossible (film series) | Movies & TV | 3.05× | ||
| 03 | Mission: Impossible | Movies & TV | 2.80× | ||
| 04 | Stranger Things | Movies & TV | 2.74× | ||
| 05 | Indonesia Raya | Politics & Society | 2.00× | ||
| 06 | Home video | Movies & TV | 1.98× | ||
| 07 | Projection screen | Technology & Electronics | 1.95× | ||
| 08 | Indonesian rupiah | Politics & Society | 1.84× | ||
| 09 | Digital television | Movies & TV | 1.80× | ||
| 10 | Indian Ocean | Travel & Leisure | 1.76× | ||
| 11 | Survival skills | Politics & Society | 1.74× | ||
| 12 | Art film | Movies & TV | 1.67× | ||
| 13 | 1080i | Technology & Electronics | 1.66× | ||
| 14 | Internet television | Technology & Electronics | 1.66× | ||
| 15 | Television station | Movies & TV | 1.64× | ||
| 16 | Oceania | Travel & Leisure | 1.63× | ||
| 17 | Magic (illusion) | Kids & Family | 1.61× | ||
| 18 | Bangladeshi rock | Music & Radio | 1.58× | ||
| 19 | Cinema of India | Movies & TV | 1.53× | ||
| 20 | Laughter | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.22× | |
| Family Orientation | CONSERVATISM | 1.06× | |
| Patriotism | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.67× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Need for Security | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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