A data profile of the people who buy, follow and care about Digital television in Malaysia — modelled from more than twelve digital signal sources. Digital television has an estimated audience of 2,768,604 people in Malaysia.
The average Digital television fan in Malaysia is 38.6 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Google Drive, Politics, Philosophy, with strongest over-indexing on Google Drive (2.6× the country average).
Demographically, the Digital television audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Digital television fan in Malaysia is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.
The key figures that characterise the Digital television profile in Malaysia.
40.3% are female, 59.7% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 38.6 |
| Estimated audience size | 2,768,604 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 27% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Digital television audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 12.7% |
| India | 5.9% |
| Italy | 5.6% |
Where the Digital television audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Perlis | ~40K | 1.13× | |
| 02 | Johor | ~400K | 1.09× | |
| 03 | Putrajaya | ~20K | 1.06× | |
| 04 | Pahang | ~100K | 1.02× | |
| 05 | Selangor | ~800K | 1.01× | |
| 06 | Perak | ~200K | 1.00× | |
| 07 | Negeri Sembilan | ~100K | 0.98× | |
| 08 | Kelantan | ~100K | 0.98× | |
| 09 | Terengganu | ~100K | 0.98× | |
| 10 | Malacca | ~100K | 0.98× | |
| 11 | Kedah | ~200K | 0.96× | |
| 12 | Kuala Lumpur | ~500K | 0.95× | |
| 13 | Penang | ~200K | 0.94× | |
| 14 | Sabah | ~200K | 0.93× | |
| 15 | Sarawak | ~200K | 0.93× |
The strongest cross-interests of the Digital television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Political science | Business & Career | 3.06× | ||
| 02 | Public administration | Business & Career | 3.01× | ||
| 03 | Google Drive | Technology & Electronics | 2.60× | ||
| 04 | Rugby union | Sports | 2.22× | ||
| 05 | Politics | Politics & Society | 2.10× | ||
| 06 | Social science | Business & Career | 2.08× | ||
| 07 | Forestry | Home & Garden | 2.04× | ||
| 08 | Spanish language | Politics & Society | 2.03× | ||
| 09 | Wikipedia | Internet & Social Media | 1.96× | ||
| 10 | Blood vessel | Health | 1.93× | ||
| 11 | HVAC | Home & Garden | 1.88× | ||
| 12 | Mobile home | Cars & Mobility | 1.88× | ||
| 13 | Sociology | Business & Career | 1.85× | ||
| 14 | High-definition television | Technology & Electronics | 1.80× | ||
| 15 | Uric acid | Health | 1.80× | ||
| 16 | Online gambling | Games | 1.74× | ||
| 17 | Stand-up comedy | Movies & TV | 1.72× | ||
| 18 | Philosophy | Business & Career | 1.64× | ||
| 19 | Islamic architecture | Home & Garden | 1.59× | ||
| 20 | Bali | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.55× | |
| Spirituality | BALANCE | 1.26× | |
| Risk Appetite | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Design Affinity | PREMIUM | 0.77× | |
| Indulgence | JOY | 0.78× |
Digital television has an estimated audience of 2,768,604 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
40.3% of Digital television fans are female, 59.7% are male, with an average age of 38.6 years.
Digital television fans show strongest brand affinity for Google Drive (2.6×), Politics (2.1×), and Philosophy (1.64×) over the country average.
Digital television fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Digital television itself, the audience over-indexes on Politics (2.1×), Philosophy (1.64×), High-definition television (1.8×), and Social science (2.08×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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