A data profile of the people who buy, follow and care about Digital television in Poland — modelled from more than twelve digital signal sources. Digital television has an estimated audience of 1,747,004 people in Poland.
Digital television has an estimated audience of 1,747,004 people in Poland. 44.8% are female, 55.2% are male, average age 42.0. Top brand affinities: Love & Sex, Rossmann, Breaking news, Lech Poznań, Roku.
Top brand affinities include Love & Sex, Rossmann, Breaking news, with strongest over-indexing on Love & Sex (4.49× the country average).
Demographically, the Digital television audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Spirituality, Need for Security.
The typical Digital television fan in Poland is more male, around 42.0 years old, with strong Spirituality tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Digital television profile in Poland.
44.8% are female, 55.2% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 42.0 |
| Estimated audience size | 1,747,004 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Digital television audience comes from Poland.
| Country | Share |
|---|---|
| United States | 12.7% |
| India | 5.9% |
| Italy | 5.6% |
The strongest cross-interests of the Digital television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roku | Movies & TV | 7.28× | ||
| 02 | Love & Sex | Kids & Family | 4.49× | ||
| 03 | Mission: Impossible | Movies & TV | 4.28× | ||
| 04 | Arnold Schwarzenegger | Movies & TV | 3.40× | ||
| 05 | Apple TV | Movies & TV | 2.94× | ||
| 06 | Breaking news | Movies & TV | 2.74× | ||
| 07 | High-definition television | Technology & Electronics | 2.55× | ||
| 08 | Viral video | Internet & Social Media | 2.32× | ||
| 09 | Rossmann | Shopping | 2.24× | ||
| 10 | Pay television | Movies & TV | 2.06× | ||
| 11 | Musical film | Movies & TV | 2.02× | ||
| 12 | Instant messaging | Internet & Social Media | 1.82× | ||
| 13 | Musical theatre | Movies & TV | 1.69× | ||
| 14 | Science fiction movies | Movies & TV | 1.64× | ||
| 15 | Happiness | Health | 1.61× | ||
| 16 | Fiction books | Literature | 1.60× | ||
| 17 | First-person shooter games | Games | 1.59× | ||
| 18 | Meat | Food & Beverages | 1.59× | ||
| 19 | Wikipedia | Internet & Social Media | 1.53× | ||
| 20 | Lech Poznań | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.46× | |
| Need for Security | CONSERVATISM | 1.22× | |
| Community Orientation | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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