A data profile of the people who buy, follow and care about Digital television in Switzerland — modelled from more than twelve digital signal sources. Digital television has an estimated audience of 857,104 people in Switzerland.
The average Digital television fan in Switzerland is 45.1 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Coop, Google, Hornbach, with strongest over-indexing on Coop (1.72× the country average).
Demographically, the Digital television audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Digital television fan in Switzerland is more male, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Digital television profile in Switzerland.
43.4% are female, 56.6% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 45.1 |
| Estimated audience size | 857,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Digital television audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 12.7% |
| India | 5.9% |
| Italy | 5.6% |
Where the Digital television audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zug | ~10K | 1.24× | |
| 02 | Graubünden | ~20K | 1.12× | |
| 03 | Solothurn | ~20K | 1.09× | |
| 04 | Thurgau | ~20K | 1.07× | |
| 05 | Basel-Landschaft | ~20K | 1.05× | |
| 06 | Basel-City | ~40K | 1.04× | |
| 07 | Fribourg | ~30K | 1.04× | |
| 08 | Valais | ~40K | 1.01× | |
| 09 | Luzern | ~40K | 0.97× | |
| 10 | Canton of St. Gallen | ~40K | 0.96× | |
| 11 | Ticino | ~30K | 0.96× | |
| 12 | Canton of Geneva | ~50K | 0.92× | |
| 13 | Aargau | ~50K | 0.92× | |
| 14 | Canton of Bern | ~70K | 0.87× | |
| 15 | Vaud | ~70K | 0.87× | |
| 16 | Canton of Zürich | ~100K | 0.78× |
The strongest cross-interests of the Digital television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-definition television | Technology & Electronics | 2.72× | ||
| 02 | Solar energy | Home & Garden | 2.39× | ||
| 03 | Hornbach | Shopping | 2.35× | ||
| 04 | Instant messaging | Internet & Social Media | 2.05× | ||
| 05 | Wikipedia | Internet & Social Media | 1.94× | ||
| 06 | Tattoos | Fashion & Accessoires | 1.94× | ||
| 07 | Electronics | Technology & Electronics | 1.83× | ||
| 08 | Conforama | Home & Garden | 1.77× | ||
| 09 | Bars | Travel & Leisure | 1.75× | ||
| 10 | Toys | Games | 1.75× | ||
| 11 | Coop | Food & Beverages | 1.72× | ||
| 12 | Swiss International Air Lines | Travel & Leisure | 1.70× | ||
| 13 | Desserts | Food & Beverages | 1.70× | ||
| 14 | Canada | Travel & Leisure | 1.66× | ||
| 15 | Education | Business & Career | 1.58× | ||
| 16 | Happiness | Health | 1.58× | ||
| 17 | Internet & Social Media | 1.54× | |||
| 18 | Psychology | Business & Career | 1.54× | ||
| 19 | Mobile phones | Technology & Electronics | 1.52× | ||
| 20 | Concerts | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.77× | |
| Spirituality | BALANCE | 1.56× | |
| Community Orientation | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.77× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| DIY Mentality | THRILL | 0.78× |
Digital television has an estimated audience of 857,104 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
43.4% of Digital television fans are female, 56.6% are male, with an average age of 45.1 years.
Digital television fans show strongest brand affinity for Coop (1.72×), Google (1.54×), and Hornbach (2.35×) over the country average.
Digital television fans in Switzerland are most concentrated in Canton of Zürich (reach ~100K), Canton of Bern (reach ~70K), and Vaud (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Digital television itself, the audience over-indexes on Google (1.54×), Hornbach (2.35×), Swiss International Air Lines (1.7×), and Conforama (1.77×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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