A data profile of the people who buy, follow and care about Digital television in United Arab Emirates — modelled from more than twelve digital signal sources. Digital television has an estimated audience of 1,417,400 people in United Arab Emirates.
The average Digital television fan in United Arab Emirates is 35.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Radio, Breaking news, Online newspaper, with strongest over-indexing on Radio (1.78× the country average).
Demographically, the Digital television audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Digital television fan in United Arab Emirates is more male, around 35.1 years old, with strong Career Orientation tendencies and a notable affinity for Radio.
The key figures that characterise the Digital television profile in United Arab Emirates.
19.5% are female, 80.5% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 19.5% |
| Male | 80.5% |
| Average age | 35.1 |
| Estimated audience size | 1,417,400 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 36% | |
| 30-39 | 29% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide Digital television audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 12.7% |
| India | 5.9% |
| Italy | 5.6% |
Where the Digital television audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~40K | 1.19× | |
| 02 | Ras Al Khaimah | ~80K | 1.06× | |
| 03 | Emirate of Ajman | ~100K | 0.99× | |
| 04 | Emirate of Sharjah | ~300K | 0.93× | |
| 05 | Emirate of Abu Dhabi | ~500K | 0.88× | |
| 06 | Dubai | ~900K | 0.83× |
The strongest cross-interests of the Digital television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IPTV | Technology & Electronics | 2.90× | ||
| 02 | Breakfast television | Movies & TV | 2.61× | ||
| 03 | Oman Air | Travel & Leisure | 2.50× | ||
| 04 | Rail transport | Travel & Leisure | 2.43× | ||
| 05 | Virtual reality | Technology & Electronics | 2.17× | ||
| 06 | Dailymotion | Movies & TV | 2.08× | ||
| 07 | Public transport | Cars & Mobility | 2.02× | ||
| 08 | Solar energy | Home & Garden | 1.95× | ||
| 09 | Buddhism | Health | 1.90× | ||
| 10 | Radio | Technology & Electronics | 1.78× | ||
| 11 | Wikipedia | Internet & Social Media | 1.77× | ||
| 12 | Breaking news | Movies & TV | 1.70× | ||
| 13 | CNN | Movies & TV | 1.66× | ||
| 14 | Anthropology | Business & Career | 1.64× | ||
| 15 | Activism | Politics & Society | 1.63× | ||
| 16 | Online newspaper | News | 1.57× | ||
| 17 | Hinduism | Politics & Society | 1.55× | ||
| 18 | Internet celebrity | Internet & Social Media | 1.54× | ||
| 19 | Street food | Food & Beverages | 1.52× | ||
| 20 | Retail banking | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.63× | |
| Convenience Orientation | PREMIUM | 1.48× | |
| Spirituality | BALANCE | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.51× | |
| Price Sensitivity | PREMIUM | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Digital television has an estimated audience of 1,417,400 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
19.5% of Digital television fans are female, 80.5% are male, with an average age of 35.1 years.
Digital television fans show strongest brand affinity for Radio (1.78×), Breaking news (1.7×), and Online newspaper (1.57×) over the country average.
Digital television fans in United Arab Emirates are most concentrated in Dubai (reach ~900K), Emirate of Abu Dhabi (reach ~500K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Digital television itself, the audience over-indexes on Breaking news (1.7×), Online newspaper (1.57×), IPTV (2.9×), and Breakfast television (2.61×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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