A data profile of the people who buy, follow and care about Video in Malaysia — modelled from more than twelve digital signal sources. Video has an estimated audience of 6,519,631 people in Malaysia.
The average Video fan in Malaysia is 38.4 years old, balanced, and lives primarily in Kuala Lumpur.
The audience is concentrated in Kuala Lumpur, Selangor, Sabah.
Top brand affinities include Religion, Drama movies, Action movies, with strongest over-indexing on Religion (1.62× the country average).
Demographically, the Video audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Spirituality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Video fan in Malaysia is balanced, around 38.4 years old, with strong Spirituality tendencies and a notable affinity for Religion.
The key figures that characterise the Video profile in Malaysia.
45.3% are female, 54.7% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 38.4 |
| Estimated audience size | 6,519,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 27% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Video audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
Where the Video audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sabah | ~1M | 1.98× | |
| 02 | Kuala Lumpur | ~2M | 1.67× | |
| 03 | Sarawak | ~700K | 1.38× | |
| 04 | Pahang | ~400K | 1.23× | |
| 05 | Kelantan | ~400K | 1.16× | |
| 06 | Johor | ~1M | 1.14× | |
| 07 | Terengganu | ~300K | 1.01× | |
| 08 | Kedah | ~400K | 0.99× | |
| 09 | Selangor | ~1.5M | 0.95× | |
| 10 | Perak | ~500K | 0.95× | |
| 11 | Negeri Sembilan | ~200K | 0.78× | |
| 12 | Malacca | ~200K | 0.76× | |
| 13 | Penang | ~300K | 0.70× | |
| 14 | Perlis | ~60K | 0.69× | |
| 15 | Labuan | ~30K | 0.55× | |
| 16 | Putrajaya | ~10K | 0.40× |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Property finder | Home & Garden | 1.97× | ||
| 02 | Internet celebrity | Internet & Social Media | 1.97× | ||
| 03 | NASDAQ | Business & Career | 1.97× | ||
| 04 | Podcast | Music & Radio | 1.96× | ||
| 05 | Card games | Games | 1.86× | ||
| 06 | Fantasy movies | Movies & TV | 1.81× | ||
| 07 | Simulation games | Games | 1.78× | ||
| 08 | CNN | Movies & TV | 1.76× | ||
| 09 | Country music | Music & Radio | 1.75× | ||
| 10 | Strategy games | Games | 1.75× | ||
| 11 | Horror movies | Movies & TV | 1.70× | ||
| 12 | Anime movies | Movies & TV | 1.64× | ||
| 13 | Religion | Business & Career | 1.62× | ||
| 14 | Action movies | Movies & TV | 1.62× | ||
| 15 | Action games | Games | 1.61× | ||
| 16 | Documentary movies | Movies & TV | 1.58× | ||
| 17 | Breaking news | Movies & TV | 1.52× | ||
| 18 | Role-playing games | Games | 1.52× | ||
| 19 | Drama movies | Movies & TV | 1.51× | ||
| 20 | Animated movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.53× | |
| Sustainability | BALANCE | 1.34× | |
| Career Orientation | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.80× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Indulgence | JOY | 0.84× |
Video has an estimated audience of 6,519,631 people in Malaysia, concentrated in Kuala Lumpur and Selangor.
45.3% of Video fans are female, 54.7% are male, with an average age of 38.4 years.
Video fans show strongest brand affinity for Religion (1.62×), Drama movies (1.51×), and Action movies (1.62×) over the country average.
Video fans in Malaysia are most concentrated in Kuala Lumpur (reach ~2M), Selangor (reach ~1.5M), and Sabah (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Video itself, the audience over-indexes on Drama movies (1.51×), Action movies (1.62×), Anime movies (1.64×), and Horror movies (1.7×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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