A data profile of the people who buy, follow and care about Video in Colombia — modelled from more than twelve digital signal sources. Video has an estimated audience of 10,152,799 people in Colombia.
Video has an estimated audience of 10,152,799 people in Colombia. 50.4% are female, 49.6% are male, average age 36.2.
Demographically, the Video audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle.
The key figures that characterise the Video profile in Colombia.
50.4% are female, 49.6% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 36.2 |
| Estimated audience size | 10,152,799 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Video audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.09× | |
| Urban Lifestyle | OPEN | 1.04× | |
| Social Media Usage | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.96× | |
| Price Sensitivity | PREMIUM | 0.97× | |
| Individualism | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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