A data profile of the people who buy, follow and care about Video in Switzerland — modelled from more than twelve digital signal sources. Video has an estimated audience of 2,416,224 people in Switzerland.
Video has an estimated audience of 2,416,224 people in Switzerland. 46.0% are female, 54.0% are male, average age 43.6. Top brand affinities: Coop, Hornbach, Google, Swiss International Air Lines, Mobile phones.
Top brand affinities include Coop, Hornbach, Google, with strongest over-indexing on Coop (1.67× the country average).
Demographically, the Video audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Video fan in Switzerland is balanced, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Video profile in Switzerland.
46.0% are female, 54.0% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 43.6 |
| Estimated audience size | 2,416,224 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Video audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hornbach | Shopping | 2.61× | ||
| 02 | Electronics | Technology & Electronics | 2.03× | ||
| 03 | Transfermarkt | Sports | 2.03× | ||
| 04 | Mobile phones | Technology & Electronics | 1.87× | ||
| 05 | Festival | Music & Radio | 1.84× | ||
| 06 | Tattoos | Fashion & Accessoires | 1.80× | ||
| 07 | Social media | Business & Career | 1.76× | ||
| 08 | Bars | Travel & Leisure | 1.72× | ||
| 09 | Swiss International Air Lines | Travel & Leisure | 1.71× | ||
| 10 | Education | Business & Career | 1.70× | ||
| 11 | Conforama | Home & Garden | 1.68× | ||
| 12 | Coop | Food & Beverages | 1.67× | ||
| 13 | Dogs | Pets & Animals | 1.66× | ||
| 14 | Spas | Beauty & Wellness | 1.65× | ||
| 15 | Current events | Arts & Culture | 1.62× | ||
| 16 | Pets | Pets & Animals | 1.59× | ||
| 17 | Happiness | Health | 1.57× | ||
| 18 | Internet & Social Media | 1.54× | |||
| 19 | Nature | Home & Garden | 1.51× | ||
| 20 | Psychology | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.49× | |
| Pet Ownership | JOY | 1.41× | |
| Convenience Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.81× | |
| Quality Awareness | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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