A data profile of the people who buy, follow and care about Video in United Arab Emirates — modelled from more than twelve digital signal sources. Video has an estimated audience of 4,463,964 people in United Arab Emirates.
The average Video fan in United Arab Emirates is 35.7 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Video editing, Gordon Ramsay, Political satire, with strongest over-indexing on Video editing (1.58× the country average).
Demographically, the Video audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 6 regions tracked by Rascasse.
The typical Video fan in United Arab Emirates is more male, around 35.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Video editing.
The key figures that characterise the Video profile in United Arab Emirates.
23.3% are female, 76.7% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 35.7 |
| Estimated audience size | 4,463,964 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 35% | |
| 30-39 | 30% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide Video audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
Where the Video audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~600K | 1.29× | |
| 02 | Emirate of Sharjah | ~1M | 1.05× | |
| 03 | Fujairah | ~100K | 1.00× | |
| 04 | Ras Al Khaimah | ~200K | 0.99× | |
| 05 | Emirate of Abu Dhabi | ~1.5M | 0.91× | |
| 06 | Dubai | ~2.5M | 0.76× |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gordon Ramsay | Food & Beverages | 1.61× | ||
| 02 | Video editing | Technology & Electronics | 1.58× | ||
| 03 | Lee Min-ho | Fashion & Accessoires | 1.58× | ||
| 04 | Political satire | Literature | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.16× | |
| Extroversion | THRILL | 1.15× | |
| Spirituality | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Sustainability | BALANCE | 0.80× |
Video has an estimated audience of 4,463,964 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
23.3% of Video fans are female, 76.7% are male, with an average age of 35.7 years.
Video fans show strongest brand affinity for Video editing (1.58×), Gordon Ramsay (1.61×), and Political satire (1.57×) over the country average.
Video fans in United Arab Emirates are most concentrated in Dubai (reach ~2.5M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~1M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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