A data profile of the people who buy, follow and care about Video in Australia — modelled from more than twelve digital signal sources. Video has an estimated audience of 8,060,773 people in Australia.
Video has an estimated audience of 8,060,773 people in Australia. 50.1% are female, 49.9% are male, average age 42.9. Top brand affinities: Innovation, Tabloid (newspaper format), Apple TV, Wikipedia, Pay television.
Top brand affinities include Innovation, Tabloid (newspaper format), Apple TV, with strongest over-indexing on Innovation (1.96× the country average).
Demographically, the Video audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Video fan in Australia is balanced, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Video profile in Australia.
50.1% are female, 49.9% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 42.9 |
| Estimated audience size | 8,060,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Video audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.4% |
| Italy | 4.7% |
The strongest cross-interests of the Video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nobel Peace Prize | Politics & Society | 2.15× | ||
| 02 | Valentino | Fashion & Accessoires | 2.15× | ||
| 03 | Christopher Walken | Movies & TV | 2.07× | ||
| 04 | Apple TV | Movies & TV | 2.06× | ||
| 05 | Innovation | Business & Career | 1.96× | ||
| 06 | Virtual reality | Technology & Electronics | 1.94× | ||
| 07 | Hypermarket | Shopping | 1.82× | ||
| 08 | Convenience food | Food & Beverages | 1.78× | ||
| 09 | Pay television | Movies & TV | 1.77× | ||
| 10 | Tabloid (newspaper format) | Literature | 1.76× | ||
| 11 | NASCAR | Sports | 1.67× | ||
| 12 | Wikipedia | Internet & Social Media | 1.66× | ||
| 13 | World of Warcraft | Games | 1.65× | ||
| 14 | Rotten Tomatoes | Movies & TV | 1.65× | ||
| 15 | La Liga | Sports | 1.61× | ||
| 16 | Electric motorcycles and scooters | Cars & Mobility | 1.59× | ||
| 17 | Alexandra Daddario | Movies & TV | 1.58× | ||
| 18 | Air Canada | Travel & Leisure | 1.51× | ||
| 19 | Business school | Business & Career | 1.50× | ||
| 20 | Car club | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.22× | |
| Urban Lifestyle | OPEN | 1.16× | |
| Early Adopter Mentality | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| Design Affinity | PREMIUM | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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