A data profile of the people who buy, follow and care about Entertainment in Indonesia — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 17,048,933 people in Indonesia.
Entertainment has an estimated audience of 17,048,933 people in Indonesia. 46.4% are female, 53.6% are male, average age 34.5. Top brand affinities: Traveloka, Kebaya, FamilyMart, Allkpop, Astro (Malaysian satellite television).
Top brand affinities include Traveloka, Kebaya, FamilyMart, with strongest over-indexing on Traveloka (1.59× the country average).
Demographically, the Entertainment audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Career Orientation, Extroversion.
The typical Entertainment fan in Indonesia is balanced, around 34.5 years old, with strong Career Orientation tendencies and a notable affinity for Traveloka.
The key figures that characterise the Entertainment profile in Indonesia.
46.4% are female, 53.6% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 34.5 |
| Estimated audience size | 17,048,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Entertainment audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 2.04× | ||
| 02 | Longchamp | Fashion & Accessoires | 1.81× | ||
| 03 | Digital art | Arts & Culture | 1.69× | ||
| 04 | GitHub | Internet & Social Media | 1.68× | ||
| 05 | Astro (Malaysian satellite television) | Movies & TV | 1.67× | ||
| 06 | 2NE1 | Music & Radio | 1.67× | ||
| 07 | Allkpop | Music & Radio | 1.64× | ||
| 08 | 7-Eleven | Shopping | 1.64× | ||
| 09 | Shinee | Music & Radio | 1.63× | ||
| 10 | Sewing machine | Home & Garden | 1.62× | ||
| 11 | FamilyMart | Shopping | 1.60× | ||
| 12 | Dragon Ball Z | Movies & TV | 1.60× | ||
| 13 | Traveloka | Travel & Leisure | 1.59× | ||
| 14 | CIMB | Business & Career | 1.58× | ||
| 15 | Maybank | Business & Career | 1.57× | ||
| 16 | Polo Ralph Lauren | Fashion & Accessoires | 1.56× | ||
| 17 | National Women's Soccer League | Sports | 1.55× | ||
| 18 | Kebaya | Fashion & Accessoires | 1.54× | ||
| 19 | Scholarship | Kids & Family | 1.52× | ||
| 20 | Udemy | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.34× | |
| Extroversion | THRILL | 1.28× | |
| DIY Mentality | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Price Sensitivity | PREMIUM | 0.68× | |
| Community Orientation | OPEN | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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