A data profile of the people who buy, follow and care about Entertainment in United Arab Emirates — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 6,331,875 people in United Arab Emirates.
The average Entertainment fan in United Arab Emirates is 35.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Morocco, Algeria, Scarf, with strongest over-indexing on Morocco (1.54× the country average).
Demographically, the Entertainment audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Entertainment fan in United Arab Emirates is more male, around 35.1 years old, with strong Social Media Usage tendencies and a notable affinity for Morocco.
The key figures that characterise the Entertainment profile in United Arab Emirates.
31.6% are female, 68.4% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 35.1 |
| Estimated audience size | 6,331,875 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 34% | |
| 30-39 | 28% | |
| 40-49 | 15% | |
| 50+ | 7% |
of the worldwide Entertainment audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
Where the Entertainment audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ras Al Khaimah | ~300K | 1.04× | |
| 02 | Dubai | ~4.5M | 1.02× | |
| 03 | Emirate of Ajman | ~700K | 1.00× | |
| 04 | Emirate of Abu Dhabi | ~2.5M | 0.98× | |
| 05 | Emirate of Sharjah | ~1.5M | 0.98× | |
| 06 | Fujairah | ~200K | 0.98× |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LC Waikiki | Fashion & Accessoires | 2.03× | ||
| 02 | Casablanca | Travel & Leisure | 2.02× | ||
| 03 | Decoration | Home & Garden | 1.95× | ||
| 04 | Forex Factory | Business & Career | 1.84× | ||
| 05 | Scarf | Fashion & Accessoires | 1.83× | ||
| 06 | Algeria | Travel & Leisure | 1.80× | ||
| 07 | Long hair | Beauty & Wellness | 1.80× | ||
| 08 | Huda Beauty | Beauty & Wellness | 1.79× | ||
| 09 | Curly Hair | Beauty & Wellness | 1.79× | ||
| 10 | forex trader | Business & Career | 1.75× | ||
| 11 | Bodrum | Travel & Leisure | 1.70× | ||
| 12 | Microblading | Beauty & Wellness | 1.69× | ||
| 13 | Deodorant | Beauty & Wellness | 1.68× | ||
| 14 | Strawberry | Food & Beverages | 1.64× | ||
| 15 | Mother's Day | Kids & Family | 1.60× | ||
| 16 | Candle | Home & Garden | 1.59× | ||
| 17 | Hat | Fashion & Accessoires | 1.57× | ||
| 18 | Waitrose | Shopping | 1.56× | ||
| 19 | Hair Extensions | Beauty & Wellness | 1.56× | ||
| 20 | Morocco | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.29× | |
| Pet Ownership | JOY | 1.03× | |
| Indulgence | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.98× | |
| Mindfulness | BALANCE | 1.01× | |
| Extroversion | THRILL | 1.01× |
Entertainment has an estimated audience of 6,331,875 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
31.6% of Entertainment fans are female, 68.4% are male, with an average age of 35.1 years.
Entertainment fans show strongest brand affinity for Morocco (1.54×), Algeria (1.8×), and Scarf (1.83×) over the country average.
Entertainment fans in United Arab Emirates are most concentrated in Dubai (reach ~4.5M), Emirate of Abu Dhabi (reach ~2.5M), and Emirate of Sharjah (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Entertainment itself, the audience over-indexes on Algeria (1.8×), Scarf (1.83×), Mother's Day (1.6×), and Casablanca (2.02×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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