A data profile of the people who buy, follow and care about Entertainment in Austria — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 4,197,088 people in Austria.
The average Entertainment fan in Austria is 40.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Shih Tzu, Siberian Husky, French Bulldog, with strongest over-indexing on Shih Tzu (1.8× the country average).
Demographically, the Entertainment audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Urban Lifestyle, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Entertainment fan in Austria is balanced, around 40.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Shih Tzu.
The key figures that characterise the Entertainment profile in Austria.
52.9% are female, 47.1% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 40.4 |
| Estimated audience size | 4,197,088 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Entertainment audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
Where the Entertainment audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~800K | 1.28× | |
| 02 | Vienna | ~900K | 1.05× | |
| 03 | Burgenland | ~100K | 1.03× | |
| 04 | Vorarlberg | ~100K | 1.00× | |
| 05 | Upper Austria | ~500K | 0.97× | |
| 06 | Tyrol | ~300K | 0.97× | |
| 07 | Carinthia (state) | ~200K | 0.97× | |
| 08 | Salzburg | ~300K | 0.96× | |
| 09 | Styria | ~500K | 0.93× |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tesco | Shopping | 2.23× | ||
| 02 | Curly Hair | Beauty & Wellness | 2.12× | ||
| 03 | Shih Tzu | Pets & Animals | 1.80× | ||
| 04 | Secret Escapes | Travel & Leisure | 1.73× | ||
| 05 | Black cat | Pets & Animals | 1.67× | ||
| 06 | Emilia Clarke | Movies & TV | 1.67× | ||
| 07 | Beagle | Pets & Animals | 1.65× | ||
| 08 | Massimo Dutti | Shopping | 1.65× | ||
| 09 | TEZENIS | Fashion & Accessoires | 1.65× | ||
| 10 | Siberian Husky | Pets & Animals | 1.62× | ||
| 11 | High school | Business & Career | 1.61× | ||
| 12 | Alaskan Malamute | Pets & Animals | 1.61× | ||
| 13 | Harrods | Shopping | 1.61× | ||
| 14 | Maine Coon | Pets & Animals | 1.59× | ||
| 15 | British Shorthair | Pets & Animals | 1.58× | ||
| 16 | Yorkshire Terrier | Pets & Animals | 1.56× | ||
| 17 | Bulldog | Pets & Animals | 1.52× | ||
| 18 | French Bulldog | Pets & Animals | 1.51× | ||
| 19 | EC KAC | Sports | 1.51× | ||
| 20 | Graz99ers | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.36× | |
| Individualism | JOY | 1.36× | |
| Indulgence | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.39× | |
| Early Adopter Mentality | POWER | 0.57× | |
| Social Media Usage | JOY | 0.60× |
Entertainment has an estimated audience of 4,197,088 people in Austria, concentrated in Vienna and Lower Austria.
52.9% of Entertainment fans are female, 47.1% are male, with an average age of 40.4 years.
Entertainment fans show strongest brand affinity for Shih Tzu (1.8×), Siberian Husky (1.62×), and French Bulldog (1.51×) over the country average.
Entertainment fans in Austria are most concentrated in Vienna (reach ~900K), Lower Austria (reach ~800K), and Upper Austria (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Entertainment itself, the audience over-indexes on Siberian Husky (1.62×), French Bulldog (1.51×), Beagle (1.65×), and Black cat (1.67×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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