A data profile of the people who buy, follow and care about Beef in Italy — modelled from more than twelve digital signal sources. Beef has an estimated audience of 4,265,699 people in Italy.
Beef has an estimated audience of 4,265,699 people in Italy. 47.6% are female, 52.4% are male, average age 43.2. Top brand affinities: Steak, Grilling, Gourmet Foods, Smoked meat, Steakhouse.
Top brand affinities include Steak, Grilling, Gourmet Foods, with strongest over-indexing on Steak (5.51× the country average).
Demographically, the Beef audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Beef fan in Italy is balanced, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Steak.
The key figures that characterise the Beef profile in Italy.
47.6% are female, 52.4% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 43.2 |
| Estimated audience size | 4,265,699 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Beef audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 7.9% |
| Brazil | 4.7% |
The strongest cross-interests of the Beef audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Seafood restaurant | Food & Beverages | 13.10× | ||
| 02 | Ribs (food) | Food & Beverages | 8.36× | ||
| 03 | Smoked meat | Food & Beverages | 8.05× | ||
| 04 | Steak | Food & Beverages | 5.51× | ||
| 05 | Grilling | Food & Beverages | 4.49× | ||
| 06 | Steakhouse | Food & Beverages | 4.38× | ||
| 07 | Home Delivery | Food & Beverages | 3.94× | ||
| 08 | Sausage | Food & Beverages | 3.85× | ||
| 09 | Gourmet Foods | Food & Beverages | 3.70× | ||
| 10 | Wikipedia | Internet & Social Media | 2.42× | ||
| 11 | Fast casual restaurants | Food & Beverages | 2.39× | ||
| 12 | Wine tasting | Food & Beverages | 2.35× | ||
| 13 | Champagne | Food & Beverages | 2.02× | ||
| 14 | Milk | Food & Beverages | 1.90× | ||
| 15 | Meat | Food & Beverages | 1.76× | ||
| 16 | Coop | Food & Beverages | 1.71× | ||
| 17 | Singer-songwriter | Music & Radio | 1.68× | ||
| 18 | Local food | Food & Beverages | 1.64× | ||
| 19 | Barbecue | Food & Beverages | 1.52× | ||
| 20 | SuperEnalotto | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.95× | |
| Indulgence | JOY | 1.81× | |
| Risk Appetite | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Creativity | OPEN | 0.75× | |
| Social Media Usage | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Beef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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