A data profile of the people who buy, follow and care about Steakhouse in South Africa — modelled from more than twelve digital signal sources. Steakhouse has an estimated audience of 880,796 people in South Africa.
Steakhouse has an estimated audience of 880,796 people in South Africa. 62.8% are female, 37.2% are male, average age 37.9. Top brand affinities: Chain store, Franchising, ShopRite (United States), Steak, Debonairs Pizza (Official).
Top brand affinities include Chain store, Franchising, ShopRite (United States), with strongest over-indexing on Chain store (3.6× the country average).
Demographically, the Steakhouse audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Steakhouse fan in South Africa is more female, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for Chain store.
The key figures that characterise the Steakhouse profile in South Africa.
62.8% are female, 37.2% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 37.9 |
| Estimated audience size | 880,796 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 22% |
of the worldwide Steakhouse audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 28.1% |
| Japan | 12.8% |
| Brazil | 4.9% |
The strongest cross-interests of the Steakhouse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chain store | Shopping | 3.60× | ||
| 02 | Ranch dressing | Food & Beverages | 3.39× | ||
| 03 | Franchising | Business & Career | 3.06× | ||
| 04 | Pork steak | Food & Beverages | 2.60× | ||
| 05 | European cuisine | Food & Beverages | 2.31× | ||
| 06 | Steak | Food & Beverages | 2.18× | ||
| 07 | Ranch | Travel & Leisure | 2.17× | ||
| 08 | Debonairs Pizza (Official) | Brand | 2.04× | ||
| 09 | Ocean Basket | Business & Career | 1.92× | ||
| 10 | ShopRite (United States) | Food & Beverages | 1.86× | ||
| 11 | Therapy? | Music & Radio | 1.72× | ||
| 12 | Mr. D | Movies & TV | 1.65× | ||
| 13 | Ribs (food) | Food & Beverages | 1.65× | ||
| 14 | Louisville, Kentucky | Travel & Leisure | 1.62× | ||
| 15 | Aramex | Business & Career | 1.59× | ||
| 16 | Custard | Food & Beverages | 1.56× | ||
| 17 | Chicken (food) | Food & Beverages | 1.53× | ||
| 18 | Beef | Food & Beverages | 1.53× | ||
| 19 | Ubereats | Food & Beverages | 1.53× | ||
| 20 | Pie | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.15× | |
| Social Media Usage | JOY | 0.99× | |
| Travelling | THRILL | 0.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.41× | |
| Patriotism | CONSERVATISM | 0.50× | |
| Travelling | THRILL | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Steakhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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